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12 micro business tips from 12 EKM experts

The 12th of January is Micro Business Matters day, so to celebrate and to show our support for Micro Businesses we’ve put together 12 tips from 12 members of staff here at EKM, each aimed at helping micro businesses owners.

[quote] What is Microbizmattersday? #MicroBizMatters Day is the only annual day of recognition, action and learning for micro business owners anywhere, those that employ 0 to 9 or turnover up to £2 million annually. Being part of this rocking day is only a click away! Decide how you will be part of the #MicroBizMatters Day phenomenon then start spreading the word.[/quote]


[quote]Make sure you know your market and research your customer base. Think about the way they shop and not just what they buy 💭👊🏻#KnowledgeIsPower [/quote]

[quote]Brand consistency is key – this strengthens your identity and builds trust and confidence. Ensure you have consistent branding across all platforms including your website and social media [/quote]

[quote] Quit wasting people’s time. Only email when you have something truly valuable or helpful to say 🙅🏼👌🏼 [/quote]

[quote]Although it might be tempting, don’t pocket all your profits, reinvest money into your business, especially on advertising, spend money to make money. 💷 [/quote]

[quote]Your shop’s design is the first thing customers will see, so make sure your design and branding scream the type of products you sell[/quote]


[quote]Use unique selling points to assist your conversion rates, stand out or risk blending in! [/quote]

[quote]Over 50% of customers shopped using their phones in 2017, use a payment gateway that is optimised for mobile – such as Klarna [/quote]

[quote]Make sure your website is optimised for mobile, as that’s where you’ll get most of your custom [/quote]

[quote]I’d recommend everyone look into journaling as a way of tracking personal and business tasks and goals. I started using the Bullet Journal method and it’s been a game changer for me. [/quote]

[quote]Combine PPC With Organic Search Marketing to maximise traffic to your website and improve conversion rates  [/quote]

[quote]Take advantage of product filters and use them to organise your products. The less subcategory navigation a customer has to do, the better – and the higher the chance of converting those sales. [/quote]

[quote]Stay up to date with your competitors by conducting regular market research. See what it is that they’re currently doing, and offer something better [/quote]



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