Here’s 5 reasons you should register more than one domain name on your online shop.
You may start your business locally, however, over the years your direction may move to a more global feel. Should you start branching into international markets it will be important to have country specific domains. It is best to do this as search engines will rank country specific domains, such as .com.au, higher than a standard .com domain name.
It is common practice to ensure you add keywords with misspellings when you select keywords for a pay per click campaign so why not do the same for your domain names. This will help potential customers find your business online. Allowing for misspellings of the name will mean you can direct users who misspell your business name to the right destination instead of sending users to an error page or even worse a competitors page.
3. Special Offers
Having various domains registered can enable a business to promote various products and services via specialised landing pages.
4. Restricting Competitors
Registering more than one domain name for your company can help avoid your competition from registering a similar domain name, restricting your online reach.
5. Protection of Brand
Protection of your brand and online identity is essential for any business online. Securing a variety of names will inevitably boost your brand presence and prevent others from hijacking your company’s presence.
Here’s a guide on how to register a new domain name on your EKM shop. Remember, if you register your domain names through ekmDomains, your domain will be pointed for you and you won’t have to set it up yourself.