Web banners and promos play a huge part in creating a visually pleasing website. The web banner is one of the first things that a customer will see when they land on your site and depending on how eye-catching and enticing it is, can lead your site visitors to the category or product range you want to push to increase conversions. If you take a look at any of the bigger ecommerce retailers out there such as Amazon, ASOS and John Lewis, you’ll notice they all use eye catching web banners that draw you in and encourage you to explore their site further.
Many business owners immediately assume that if they want a nice web banner designing, they would have to pay hefty amounts of money to a graphic designer, or they need to splash out on expensive design software. But what if there were free, easy to use options that allowed you to create beautiful graphics in minutes?
Well luckily for us there is, and we’ve rounded up the best graphic tools available to help you create beautiful banners for your online shop.[quote]
WHAT MAKES A GOOD WEB BANNER?
A good web banner is one that includes the following components:
- A strong Image or Graphic: Your web banner should include an eye-catching image or graphic of high resolution.
- Snappy Copy: You want to include a short line or two of text that communicates your messaging. The less text, the better.
- A clear CTA (Call-to-action): The CTA is the small button that tells your visitors exactly where they’ll go if they click on the banner. You want to make this as clear as possible to encourage them to click on it. E.g. SHOP NOW, SHOP SALE, READ MORE.
Canva is an online tool that allows you to create beautiful web banners and other designs with absolutely zero experience. The tool is packed full of useful features, and the simple user interface makes it practical, functional and easy to understand. The great thing about Canva is that once you’ve created a free account, you can enter custom dimensions to make sure that the web banner is the size it needs to be to fit into your theme (all of our themes display the suggested image resolution).
You can access a library of free stock images, illustrations and icons to help you to construct your web banner. While the tool is completely free to use, you can also pay a small fee for some of the Pro features if you wanted to access even more of their resources.
Ease of Use: 5/5
Canva is extremely straightforward to use and allows you to create professional quality web banners. With ready made text templates, illustrations and icons it’s perfect for novice designers. While there are plenty of stock images to choose from, one of the main limitations is that you have to pay $1, or upgrade to Pro for the better ones. However, overall it is a highly robust tool that gives you pretty much everything that you need to build a visually pleasing web banner.
EKM Image Builder
You can now create beautiful banners and graphics directly in your EKM shop with our Image Builder tool. You can easily add your own text, images and icons to design banners without any design experience, or the need for pricey software.
The tool leaves out any unnecessary functionality that could potentially confuse you, so that the design process is as simple and straightforward as possible. After all, the best banners are the simplest.
Ease of Use: 5/5
While EKM’s image builder is slightly more limited in functionality, it’s extremely easy to use and has everything that you need to create a simple web banner. You can upload the banner straight to your shop without having to leave the platform or play about with custom dimensions.
Desygner is a free online design tool with thousands of royalty free stock images that you can make use of. The great thing about Desygner is that they have a wide variety of background patterns and textures that you can make use of in order to make your web banners more interesting. The application is a little more basic than Canva, but similarly you can upgrade your account to Premium to access thousands more ready made templates that you can customise.
Ease of Use: 3/5
Desygner is a little more complex to use, but is still fairly straightforward for those with no design experience. The functionality on the free version is a little limited in comparison to Canva, as many of the templates are only available to upgraded members. However, there are lots free, high-quality stock images available on Desygner.
It’s worth having a play around with different design tools to see which one is most suited to you and your business. You can always switch between them to create different banner styles, depending on the key message you’re trying to communicate. Keep your banners and promos fresh by updating them regularly to keep your visitors interested if they return to your site.
With these simple design tools, it’s easy to switch up your banners on a regular basis to guide your visitors to the product category you want to push conversions for.