Ecommerce Blog

Social media 101 : “How to create a Facebook page for your business”

Let’s get practical. This is a simple, comprehensive guide on how to create a Facebook page for your business. 

Before we get into the details, we need to understand the difference between a personal profile and a Facebook Page and why it’s important. Well, straight from the horse’s mouth, here’s Facebook’s distinction between the two:

“Personal profiles are for non-commercial use and represent individual people. You can follow profiles to see public updates from people you’re interested in but aren’t friends with. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Page to see updates in News Feed.

Keep in mind that each person who signs up for Facebook has one account with login information. Each account can have one personal profile and manage multiple Pages.”

Creating a business page

Start by logging into your personal Facebook account. Next, click the arrow in the top right corner and then click Create Page.

Page type

Next, choose your Page Type. If you have a bricks and mortar store, choose Local Business or Place. If you’re a pure-play eCommerce startup selling a product, select Brand or Product.

Don’t worry, the rules remain the same regardless of which page type you choose. In this example, I’m going to assume we’re purely selling online, so I’ll choose Brand or Product. Next, select the category you business or product falls under and enter your Brand or Product Name.

Page description

Next, add a description about what your page (business) is about. Just like normal search engines with ‘meta-data’, this description is very important as it will be a key factor in whether Facebook shows your business over another when searched.

You will also need to enter a URL. Think about where you want send your customers to from your page. The majority of the time, this will just be the homepage of your business website. You may however wish to send visitors straight through the the product page if you feel they will be will to buy at this stage.

Finally, enter your Facebook URL. This is what people would type into the search engine URL bar to find your page directly. Simplicity is the key. For instance, our URL at EKM is www.facebook.com/ekm.

Remember, if you’re unsure with any of the coming steps, you can always ‘Skip’ them and come back later.

Profile picture

Next up, you’ll be asked to add a profile picture. Your profile picture is very important as it’s what will appear next to your content in the Facebook feed. Make sure you choose something that will be easily recognisable and distinctly you. Avoid anything too text heavy as your audience won’t be able to read it and will scroll straight past you which is a missed opportunity for you.

A safe bet would be to use your business logo as your profile picture. Your profile picture must be at least 180×180 pixels and Facebook will crop it so it will fit inside the square. Remember that people browse on different devices and what is easily visible on desktop may not be so easy to see on a phone. Here is how big your profile picture will be displayed on different devices:

Desktop 160×160 pixels
Smartphones 140×140 pixels
Feature phones 50×50 pixels


Remember, most people browse social media on mobile devices so always think
mobile first!

Favourites

Once you’ve uploaded your profile picture, you can then choose to add your new Page to your Favourites. I’d recommend doing this as it just makes your page easier for you to find and manage.

Define your audience

Defining your audience is extremely important. The power you have when defining your audience is what separates Facebook from all the other social media platforms.

This is a huge opportunity which is not to be overlooked. Don’t fall into the trap of thinking you want everybody to see what you have to say because the reality is you don’t. Targeting people that aren’t going to be interested in what you have to say or sell is just a waste of your money and more importantly, your time.

Think about your typical customer. Are they male or female? Are they in their twenties, fourties, sixties? What are their interests? In my example, I’m selling puppy accessories. I’m only selling within the UK and my ideal audience is somebody who loves or has a puppy. Try and be as specific as possible when choosing your audience. Here’s my criteria:

Location

As i’m only selling within the UK, I only want people in the UK to see the content that I post.

Age

As I’m selling puppy accessories, I want to target anybody who has access to a puppy. You may think to cut of under 16’s as they aren’t going to buy from you, however, remember that kids have a strong influence over their parents buying decisions. If a family have just bought a puppy and one of the children sees an advert for a super cute puppy outfit, they’ll ask their parents to buy it for them.

Gender

I want to target both Men and Women so here I’ll select “All”.

Interests

This is where Facebook is really powerful. Make sure you be as specific as possible when selecting interests. Here, I’ll select all of the interests I can think that will be mutual to people who love puppies. I could have gone much further, but here’s a few examples:

Languages

As I’m only operating in the UK, I’ll select English (UK).

Congratulations, you’ve created your page!

If you skipped any steps you can always go back to them and refine your page. Remember to add a cover photo to your page that will stand out and will be visually welcoming when browsers visit you page.

For your cover photo, you want a big, high quality image. Here’s a guide on the ideal Facebook cover photo and how to make yours stand out.

[quote]
  1. How to create a Facebook Page for your business
  2. How to create a Twitter Page for your business
  3. How to create an Instagram account for your business
  4. What type of content you should be posting on Facebook
  5. What type of content you should be posting on Twitter
  6. What type of content you should be posting on Instagram
  7. Building a content strategy
  8. Measuring the success of your content (KPI’s)
[/quote]

Next up, we’ll discuss how to create a Twitter Page for your business.