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21 ways to improve your business in 2021


Improving your business is a continuous thing for most business owners and with a new year approaching, here are 21 things you can do to improve your business in 2021.

1.Create a marketing plan

Sometimes as an online business owner it is easy to get lost in focussing on sales. However, keeping a focus on your marketing efforts is ultimately going to be a driving factor in helping your business succeed. The best way to ensure your marketing efforts are maximised is to create a marketing plan at the beginning of the year so that you have an outline to follow for the rest of 2021. 

2. Consider adding a buy now pay later option

Buy now pay later options have been growing in popularity over the last year or so, and are expected to become an absolute must-have for online business owners in 2021. Having this option available for your customers will ultimately help to reduce abandoned cart rates and increase average basket value.

3. Embrace video content

In 2021 it is estimated that the average person will be spending around 100 minutes every day watching online videos. This is proof that video content is increasing in popularity and should not be ignored!

4. Blog your heart out!

Having a blog to support your online shop will help to create a broader range of content for your audience, position your business as an expert in your niche and ultimately support your SEO efforts. 

5. Run a social media giveaway

Social media giveaways are a great way to increase engagement with your existing followers and increase brand awareness by exposing your page to new eyes. Instagram is a particularly popular social media platform for giveaways, but you can also run them on Facebook, Twitter or even LinkedIn.

6. Concentrate on your Instagram branding

Speaking of social media, it is important to note that Instagram is still one of the most popular social media platforms, especially for businesses that create highly visual or aesthetic products (like crafts, fashion or jewellery). Spend a little extra time this year on your brand identity on Instagram and watch the followers (and sales!) roll in!

7. Reduce costs with small business tax deductions

While not one of the most exciting suggestions on our list, this could be one of the most impactful. As a small business, it is important that you are maximising every penny spent and earned. We recommend taking a second look at any applicable small business tax deductions and ensuring you are saving where you can!

8. Install the Facebook Pixel

The Facebook Pixel is free to install and helps your online shop to gather information about your customers so that you can fine-tune your marketing efforts and boost your sales. This is a MUST for all online businesses!

9. Focus on linking for SEO

Understanding the importance of both internal and external linking can make a huge difference in SEO rankings for your online shop- and ultimately your sales!

10. Introduce a customer loyalty programme

A customer loyalty programme is a great way to thank your customers for shopping with you and encourage them to return to your online shop again and again. 

11. Make an effort to get PR coverage

Contrary to popular belief, public relations (or PR) is not just something that big businesses need to focus on, and isn’t always something that requires a big spend! As a small business, there are many ways you can incorporate public relations into your business plan.

12. Focus on email marketing

Did you know that email marketing has the highest ROI of any marketing method? If you’ve been neglecting email marketing, you are missing out on a huge opportunity! If you’ve already begun to incorporate email into your marketing plan, there are always ways that you can improve your campaigns to maximise your investment.

13. Improve your on-site search

What if I told you that incorporating smart search into your online shop could double, or even triple your sales? Imagine guiding every customer that visits your website directly to the exact product they are searching for. All of this is possible with a smart search engine!

14. Create urgency with FOMO

FOMO (also known as the fear of missing out) is a tactic that sales professionals have been using since the beginning of time. But now this technique isn’t just for car salesmen, you can use FOMO on your online shop to encourage customers to buy now- thereby reducing abandoned cart rates and increasing conversions. 

15. Make an impression with your packaging

The customer journey doesn’t end at purchase but actually continues through the shipping process and into your customer’s home. Ensure that your products are making the best possible impression by using unique packaging to really wow your customers. 

16. Boost your sales with PPC

Pay per click (or PPC) advertising is another one of our favourite ways to boost sales for your online shop. If done correctly, PPC is a great investment that can grow your sales, lead generation and brand awareness. 

17. Evolution Mode

The world of ecommerce evolves quickly, which means it can be easy to get left behind. Luckily, with EKM’s exclusive Evolution Mode, we will help to ensure your online shop never goes out of date. If you haven’t had our Evo team review your site this year, what are you waiting for? 

18. Learn how to automate your social media

Did you know that you can pre-schedule posts for your social media channels, allowing you to sit back and let technology do the work for you? Spend your time on other parts of your business and start automating your social media channels this year!

19. Concentrate on improving your product photography skills

Poor product photography can be a deterrent for potential customers. Luckily, you needn’t be an expert photographer to take great product photos.

20. Google Shopping

Google Shopping can be one of the best Return on Investment (ROI) for your advertising budget when you sell products online. EKM’s PPC experts can help your business make its mark on Google. See how they can help.

21. Never stop learning and growing as a business owner

From podcasts to documentaries and blogs, there are countless resources out there to help you become the best you can be. Never stop learning and evolving!


We hope that 2021 is your best year yet! Happy New Year from all of us here at EKM!


If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.


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