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5 Blog Ideas for Small Businesses

blog-ideas

If you’re new to either selling online or blogging it can seem overwhelming at first when trying to think about what topics you should write about. If you’re looking for ideas for blog posts or you’re a complete beginner, we’re going to cover a range of topics to blog about no matter what industry you’re in with a few tips and resources to get you started.

Why have a blog?

Whether you’re an avid writer or a business owner there are many benefits to having a blog. The main benefit is to support your SEO (Search Engine Optimisation) efforts for your website or online shop. SEO is a very powerful tool that you can use to rank higher for searches, bringing more traffic to your site or blog and if you sell online, help you generate more sales.

Second to that, education is another big reason to have a blog on your website. Whether you’re educating customers on your products / services or sharing your knowledge on a particular topic, your content should always be educational.

You can also create a lot of good social media content from your blogs including regular posts on platforms like Twitter, Facebook and Instagram but also content on Pinterest that can help drive traffic to your site via your blogs.

Research

When it comes to actually writing out your blog post ideas there are a few places you can look to for inspiration. The first being this wonderful blog title generator that can help you come up with your titles based on a topic of your choosing.

Also take a look at what your competitors and other businesses within your industry (that inspire you) are doing. See what kind of content they’re creating for their online shops. You’ll be able to get a good idea of what topics you can write about but next up, you’ll need to see what will work well from an SEO perspective.

Tools such as ahrefs can help you take the ideas you have and research into the keyword density for each idea with their keyword explorer. They also have a pretty handy content explorer that will show you what content is working well for that keyword. Or you can do a quick incognito Google search. If you’re still struggling to come up with blog ideas for your online business or blog, here’s a few to help you out.

  • Generic Blog Ideas

Setting up a business

Whilst perhaps not as conventional as other topics we’ll discuss, you can write content about how to set up a business and use your own experience whether you’ve been in business for 20 years or you’ve just started out.

You can split this out into a few different topics such as;

  • How you created your branding
  • The background of your business name
  • What you did to register with HMRC
  • Your product creation process
  • How you choose your packaging design

And so much more. Going into detail on how your business was created will help give your readers an inside look into your business and they may feel more invested in the long run – helping them to become advocates for your business.

  • Industry-Specific Ideas

Industry specific blog ideas do what they say on the tin, no matter what industry you work in. Let’s take Jewellery as an example here. Jewellery specific blog topics could include education on diamond cuts, clarity and sizing, for example. Here are a few examples:

  • How to find the perfect ring size
  • What’s the best diamond cut for you
  • 5 engagements rings on a budget
  • News-Specific Ideas

News can cover both industry news if it’s relevant to your customers or business related news such as a new hire or a new brick and mortar shop location. Whilst this section may not be as popular as others it can be important for press coverage if you’re pursuing that route both online and offline.

  • Business-Specific Ideas

This type of blog will support the push of any of your new product launches, sales, discounts, promotions and behind the scenes type content. We’re going to give a few more examples of each of these below.

  • Product Launches / Sales / Discounts / Promotions

When you launch a new product, you want the whole world to know about it. One of the best ways to drum up interest for a new product launch is to draft a ‘sneak peak’ blog on some of your new products. Here are some blog title ideas:

  • Here’s first look into our upcoming product launch
  • Get a sneak preview of our new products here!

Blogging about your upcoming sales, discounts and promotions is another great way to engage your audience and hype them up about saving some money on their next purchase. It also helps build suspense if you do a bit of pre-promotion like we mentioned earlier.

We hope that this blog has helped inspire you to come up with the perfect blog ideas for your business. If so let us know on social media and make sure to tag us!

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.
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