EKM Homepage eCommerce Blog by EKM
EKM Homepage eCommerce Blog by EKM
Blog menu

5 toys that your children won’t already have feat. Honeyjam


In the famous Portobello shopping borough among the subtly cool shops and vintage buildings- you will find the whimsical toy shop, Honeyjam. Named after owners, childhood friends and Mums to seven between them (Honey and Jasmine, Honey + Jam) Honeyjam specialises in selling a unique selection of toys that encourage children to find inspiration and learn through play.

Honeyjam’s stocklist takes children back to the days of traditional play with a range of classical yet modern toys. The toy categories, now few and far between in most big brand toy shops, include role play, dressing up, puzzles, a range of wooden toys and ekmPowershop’s personal favourite- toys to buy with ‘pocket money’.


“In the days of giant shopping malls full of only the same old high street brands it is so nice to be able to browse the market and find little gems…”


Exterior 2015


Honeyjam was born from the passion and common interest of two Mothers who noticed a huge gap in the market as they attempted to purchase the traditional toys that they played with as children. With some solid ground rules in place: Honeyjam became a hit with the vibrant Notting Hill shopping community.


“We won’t ever buy anything we don’t agree on and all decision have to be joint. When in doubt do with out”

Both the shop and Honey and Jasmine (who is a former model) themselves started to receive a lot of coverage from a long list of big names including The Independent and Hello Magazine as interest in the shop only continued to grow. Honeyjam even has some celebrity customers including Kate Moss who was photographed entering the store by  the Daily Mail a couple of years ago. However, when asked about this Honey and Jasmine were very keen to stress the importance of every single customer- not just the celebrities! Customer service is in fact very important to Honey and Jasmine who equate the success they’ve had to ensuring that customers buy the product that is most suitable for them.


“It’s such a great feeling when a customer comes back or emails to say ‘Thank-you, it was perfect!'”

Honey and Jasmine joined ekmPowershop a year ago and have brought a selection of the toys sold in their Portobello shop online. The selection of toys sets Honeyjam apart from most of the big name toy stores and really offers customers a reason to choose to shop with a small business:


A girl for all time

The ‘A girl for all time‘ range of dolls is an award winning range of premium quality dolls. Each doll is based on a historical era and comes with a book that aims to teach children about that time in history.



doll for all time

1000 colours puzzle

A stylish take on a classic puzzle. 1000s colour puzzle has 1000 pieces, each one a different colour. Perfect for a budding graphic designer.





This version of Pucket (the fastest elasticated game in the world) is played on a classic wooden board.. The quality of the set means that is is sure to be a hit with every customer.




Amazing touchable bubbles

These amazing bubbles are part of the ‘pocket money’ category- a  range of toys cheap enough for children to purchase with their pocket money. The range includes joke toys such as Bug bubble gum, Dirty face soap and Joke squirting ring.





Lottie Dolls

Lottie Dolls are a range of age appropriate dolls for young girls. Not found in the main, high street toy shops- this range of dolls sets Honeyjam apart from the rest.




2016 Focus

It’s a new year (as I’m sure you’ve been hearing non stop) so this year Honey and Jasmine will be focusing on expanding their own line of products. Currently they product a limited edition range of bears and shawls and will be working to expand this range.




Like Honeyjam’s website design?




Here are the key features used to create this look:


“As we are a small independent shop and don’t have a huge warehouse dispatching stock our stock control is crucial. The import export feature has made life so easy and at a touch of a button we can import the current stock levels and keep customers happy.”:


Promo stickers, Product image lightbox, Product image zoom, Related products, Loyalty points, Customer reviews, Discount management and Social plugins.

Theme:  Supreme

All available with ekmPowershop.

Leave a Reply

Your email address will not be published. Required fields are marked *

What are you waiting for?

Your own successful online shop is just a click away