Do you remember the first time you met your partners’ parents? You were probably a little stressed – you know you only get one chance at a first impression– and first impressions last a long… Read more »
What if you could personally guide every customer that visited your website directly to the best product match according to their requirements? How about doubling or even tripling your sales into the bargain? It may… Read more »
Starting an Ecommerce Business – without giving it away Putting your hard earned cash into a new eCommerce venture is a blind leap of faith. You’ll be wracked full of self-doubt and thoughts of “what if… Read more »
You’ve heard the phrase ‘Content is King’ to draw traffic to your shop, but thanks to Google’s intelligent algorithm updates and their quest to bring users the best quality information, the focus is moving on… Read more »
Customer returns can seem like a hassle, and even a hazard, to retail start-ups and small businesses. But they’re inevitable, and if you build them into your business model, they can actually be a boon.… Read more »
Just like a premium cable service, the retail industry is getting more and more channels to serve its customers. This increase in channels increases a retailer’s reach, but it can be hard to give each… Read more »
Some businesses sell through their own online shop. Some businesses sell through marketplaces like Amazon, eBay and Etsy. Not so many do both, and even fewer do both successfully. Why is that? And why bother… Read more »
A pricing strategy might be one of the most critical aspects to running an online business. Price comparison is the norm in ecommerce, with over half of customers visiting over four sites before making a… Read more »
Twitter is a great place to spread the word. If you use it right you can reach an international audience, or you can specifically target people in your area. Useful tools to lighten the load
A personal shopping experience ties in with a blog post we wrote a couple of weeks ago about knowing your customers. If you know your customers then you are already half way to a personable… Read more »
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