The use of social media influencers as a marketing tool is under the microscope after it was discovered that many have been bending and breaking advertising rules. Influencers are users of platforms such as Instagram,… Read more »
As of June 15, non-essential shops throughout the UK will be allowed to open for business. This is likely to impact ecommerce sales, but just how busy will these shops be, and what does that… Read more »
One of the most popular ways for potential customers to evaluate whether a product or service lives up to the marketing hype is to read user feedback, however, a newly-launched investigation shows that the internet… Read more »
A new poll conducted by YouGov found that more than half of the population would support a ‘windfall tax’ on companies which have done well during the coronavirus pandemic. But to others, that seems like… Read more »
The coronavirus pandemic caused a shortage of access to certain goods, which sparked a return of the public debate about profiteering. Many are angry that businesses are using the opportunity to make too much profit.… Read more »
Facebook and its sister website Instagram have rushed forward the launch of webshops for its users, giving anyone who sells online a handy new marketing opportunity. The company had been working on the project when… Read more »
If current trends continue (fingers crossed) it won’t be long before coronavirus is under control and the lockdown is behind us. That’s not to say life will snap back to how we remember. Far from… Read more »
The UK’s chancellor, Rishi Sunak, has said that the country faces a “significant recession”. The Bank of England says the economy may take its sharpest decline on record. Others predict we could be facing times… Read more »
Online marketplace Etsy has introduced new mandatory fees which will significantly hurt its sellers’ profits while adding little value to the service it provides. Etsy has become the favoured destination of shoppers seeking out unique,… Read more »
There are those who think that at the end of the coronavirus lockdown, almost like the flick of a switch, everything will go back to how it was in January and February. But it won’t.… Read more »
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