What if you could personally guide every customer that visited your website directly to the best product match according to their requirements?
How about doubling or even tripling your sales into the bargain? It may sound fanciful, but with a tiny snippet of code, you can add a powerful search engine to your website that will skyrocket your sales and profits.
Want to know more? Read on to discover one of the best-kept secrets in eCommerce marketing!
However, first, before I get into the details, let me tell you a quick story…
It is Christmas time 2018, and in our family, there is a “Secret Santa” tradition. The perfect gift for my brother in law would be a book as he is an avid reader and so early in December I visited the book shop in our local town centre.
The book shop was busy, and the staff were rude and unhelpful. I took my place in the queue, but after ten minutes of waiting, I lost patience and left.
The very next day I tried again at another store, and in less than a minute I had two of the three books I was looking for. A helpful assistant recommended several more, and in total, I walked out with five books! What a result! I was happy and pleased with myself that I made the decision to try somewhere else.
The point of the story is that making it easy for people to find what they are looking for in combination with excellent customer service will result in more sales. It is simple consumer marketing, but it goes overlooked in so many instances.
Think about what happens in an online store where there is nobody to guide the customer around. It is why so much money gets spent on user experience (UX) surveys to make sure that a website is user-friendly and not difficult to navigate.
It is possible to watch customers interact with your eCommerce store using tracking software that shows heatmaps and hotspots. You can also use eye trackers to show where the human eye is drawn to on a page. But knowing how a user interacts with a website and doing something to fix it can be an expensive process of trial and error. This is why many sites are so frustratingly hard to use.
But what if there was a way to improve your site usability dramatically and in turn sales and revenue with just a few simple lines of code? Is this possible? Yes, it is!
It’s called the Doofinder search engine, and it has the following incredible features:
1. Search by misspellings, synonyms and antonyms.
In your eCommerce store, a user searches for “fridge”. You don’t have fridges, but you do have refrigerators. Doofinder will access its database to return products based on misspellings, synonyms and antonyms. Never return an empty search result ever again!
2. Show banners in relation to search terms.
Doofinder uses advanced product relationship technology. What this means is that you can show related offers and promotions to the search term. For example, searching for “flip flops” shows all the offers for bathing costumes and other holiday clothes.
Doofinder will create more synergy between the search term and the product generating more sales. The potential for upselling and cross-selling is enormous.
3. Show the most relevant products to the search term.
If you’ve ever typed in a search term to eBay and then had to wade through pages and pages of irrelevant products, then you’ll appreciate Doofinder technology.
Doofinder presents the freshest and most accurate results for the search term.
4. Filter the most profitable products.
Doofinder will order the products returned in order of profitability! Increase your bottom line dramatically with just this one feature!
5. Show alternative products to the search term.
Many times a customer may search for a product unaware that there is a superior choice, brand or price point. Doofinder will present the most accurate products related to the search term and open up a whole new world of opportunity.
6. Track searches and optimise results.
Doofinder’s advanced search technology will refine the search results through its machine learning technology. Over time the algorithm will seamlessly improve the dataset returned to the customer through its advanced learning capability meaning that search results are refined based on what products have actually been purchased.
7. Autocomplete function.
Doofinder’s autocomplete function will automatically complete search terms for customers Google style!
8. Advanced filtering technology.
A search for shoes on your eCommerce store will return what you are looking for but with too much information. Doofinder will filter your search result by colour, size, type (leather, suede etc.) and much more. Narrow down searches quickly and accurately to access the exact product data.
9. Geolocate in Search.
Doofinder will filter the search results by distance from a location or maximum radius.
10. Search Speed.
Doofinder is blisteringly fast. Using state of the art search technology there will be no waiting around for search results to appear!
And for a bonus!
11. Reduce Bounce rate and increase “Dwell Time”.
It has been proven that people using a search bar buy more.
According to a Screen Pages study (link to the review), after using a search bar, the conversion is 4.63% in comparison to 2.77% who do not use a search bar. Doofinder’s search technology will decrease your bounce rate and increase the “dwell time” on your website, both of which will help to increase your search engine ranking.
Install the Doofinder search bar today for free with no obligation and a 30-day free trial to see how this kind and helpful invisible employee will increase sales and revenue in your eCommerce store!
About the Author:
Chiara Algarotti is marketing specialist at Doofinder.
Doofinder is a powerful, quick and intuitive search engine that will massively increase your sales conversion ratio and dramatically improve your EKM shop sales. It’s easy to install on your EKM shop and you can arrange a free demo via our exclusive partner page.