Meet Michael, the Managing Director for Vital Parts, a components supplier business based in the UK who can also offer custom molding solutions including bespoke line drawings, images and specification sheets to ensure that every detail is perfect even for the most technical of projects. Read more about their story and how they grew their business and overcame the recent challenges with COVID-19.
Introduce yourself and Vital Parts, what was your motivation behind starting the business and what do you sell?
My name is Michael Holt. I’m the managing director for Vital Parts, a company started on the base of seeing a gap in the market. We wanted an opportunity to provide the highest level of service and value to customers within our industry by utilising technology, ecommerce, and excellent service. We manufacture and sell a wide range of plastic, rubber, and metal components.
Tell us more about your products
Our products span hundreds of well-established industries and are broadly considered ‘components’. A component is essentially a small element of a larger object, so can mean anything from a plastic foot for furniture, to covers for pipework.
What motivated you to create your brand and products?
As above, we wanted to provide an un-rivalled service on an ecommerce level. At the time, this was something that wasn’t really too commonplace within the industry.
Did you have any experience in selling online before starting your business?
Yes, I was actually a director in a company that created its own CMS, so I could recognise how beneficial and advanced EKM was.
How did you earn your first sale?
I still don’t know. Our first sale just turned up once we were indexed on google—it was a great feeling.
What’s the biggest challenge you’ve faced since starting your business?
The biggest challenge has been trying to keep up with orders and maintaining the level of service we have built the company on.
What do you love most about running your own business?
I enjoy how far-reaching some of our products have become, from FTSE100 companies to emergency beds for ICUs, and ventilators manufactured by PENLON and McLaren.
What advice would you give to new shop owners just starting out?
Get help, but don’t be afraid to put out version one—to get something out there.
What’s one thing that you would say helped you succeed?
To keep trying. Sometimes things work, sometimes they don’t.
How has the Coronavirus affected your business?
Obviously, its impact was large, and in some-case its true effect is yet to be seen, but refreshingly, we were actually able to take some positives from the situation. Being able to produce plastic, rubber, and metal products has actually enabled us to take the idea of releasing our own sneeze screens to fruition, which helped us increase sales at a time where they were significantly down.
What are your plans for the future?
To grow, and to continue developing a customer-first ethos in line with our values. (vital-parts.co.uk/values)
Why did you choose EKM over other ecommerce platforms?
Ease of use, the ability to scale, and the level of support available over the phone, as well as email.
Would you recommend EKM?
We would actively recommend EKM to anyone who is looking for an effective ecommerce provider.