The Basics of Starting an Online Shop

42 students

Topics Covered:

Registering Your Business
  • Types of businesses
  • Registering as a sole trader
  • Registering as a limited company
  • Registering as a partnership
Finding and Sourcing the Right Products
  • How to find a product
  • Conducting research
  • Registering as a limited company
  • Knowing if your product is a good fit for you
  • How to source your products
  • Everything you need to know about suppliers
  • Making your products yourself
  • Manufacturers
  • Domestic vs Foreign
  • Wholesalers
  • Drop-Shipping
  • Print-on-Demand
Competitor and Market Research
  • Creating a structure for research
  • Registering as a sole trader
  • Define and categorise your research
  • SWOT analysis
  • How to differentiate yourself
  • Becoming a sociable business
  • Breaking the rules
  • How to conduct market research
  • Primary vs secondary research
  • Using your own data to conduct market research
The Importance of Reporting and Analysis
  • Using your own data
  • Choosing your tools wisely
  • Assigning your metrics
  • Start improving
Setting Up Your Business Social Media
  • Types of social media accounts
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • TikTok
  • Snapchat
The Essentials of Product Photography
  • Why Good Photography Matters
  • The impact of poor photography
  • Effective Use of Different Types of Photography
  • Studio photography
  • Lifestyle photography
  • DIY vs Hiring Professionals
Writing Effective Product Descriptions
  • What Makes a Good Product Description?
  • What you need to know before you start typing
  • Effective Use of Different Types of Photography
  • The best of both worlds
  • Utilising social media and reviews


Rehan Patel Rehan Patel

Rehan is a digital marketing enthusiast with expertise across multiple industries.