So you want to grow your business and come up with a plan for the new year? You’ve come to the right place, in this blog we’re going to discuss some of the best ways to grow your business and who you should do it with.
Why should I grow my business?
If you already have a business and it’s doing well, congrats! You’ve done well to get it running in the saturated market that is the online ecommerce business. But here’s the thing, it’s a very saturated market which means people are trying to get ahead of one another constantly. This unfortunately means that if you don’t expand and try new things with your business it may become redundant and you may lose business steadily.
How do I grow my business?
There are so many ways in this day and age that you can get more exposure but the truth is, through all of those ways there are just a few that consistently get traction and results for just about every type of product. Traditional digital marketing methods include : Website design, SEO, PPC and social media marketing. All of these methods are in an effort to bring new people onto your website and for them to buy something. However, there are tons of factors which you may have to play around with once you set these basic four up such as, How to get your website in front of people who are ready to buy your product.
There are tons of companies which can help you to answer these questions and get your business working or improving. Let’s get started discussing them and if they’d be a good fit for you and your business.
Website Design – Blue Frontier
Blue Frontier is a digital marketing company that focus on a multitude of ways to improve your business, from design to marketing consultancy. Their design service is brilliant as they are able to provide animation services, graphic design and what we’re focusing on, website design. A good website is the staple of your online business and the range of services Blue Frontier offers in this sector allows so much room for creativity and ideas for your business.
Their bespoke service means your design will be tailored to your unique vision and requirements. Their specialist team are able to provide a state of the art Website with high quality images, videos and animations.
Here’s what they have to say about themselves
Blue Frontier was founded back in 2005 in Salisbury, Wiltshire and has since expanded to Southampton and Bristol in recent years. We first specialised in database software and report writing. Since then we have expanded to offer a full range of technical, web, software and digital marketing services for business
SEO – Impression
Impression SEO agency offers a world class SEO service, they help businesses to rank higher and understand when to activate strategic levers to make a difference with your business and how well your website performs for you. Since SEO is dictated by Google, Bing and whichever search engine you need optimization for, it’s very important for your agency to have their finger on the pulse and understand when to act and how to prepare so you stay ahead of the game.
Here’s an example of their work:
(Example link – https://www.impression.co.uk/our-work/queensmith/ )
You and your website will need some form of SEO if you want to sell through your website. You can learn SEO to a basic level to give yourself a foundation but if you don’t have the time or feel the need to do that, an agency like this is perfect for you.
PPC – Soap Media
Now Soap media don’t exclusively focus on PPC however they are indeed very good at it, they offer personalised packages designed around what you want your PPC campaign to do for you. That may be Gaining website traction, increasing conversions or even doing video advertising. Soap Media also uses AI to deliver accurate results.
The great thing about an agency like Soap Media is that they’re very reactive and similar to SEO, Your PPC campaign needs to be ahead of the game if you want to get better results than your competitors. They also understand that PPC is much more than just KW targeted services and has developed into a ‘complex beast’. This shows they keep up with the developments of advertising and intend on ‘wrangling’ it for your business.
Here’s what they have to say for themselves –
We’re an award-winning PPC company that has harnessed this constant evolution to create adaptive and dynamic strategies that deliver supercharged results. The possibilities for pay per click are endless, whether taking advantage of advanced audience lists to offer a higher level of granularity for your targeting or reacting rapidly to stimuli as varied as the weather and current affairs. It also seamlessly integrates with other disciplines such as search engine optimisation (SEO), social media marketing and conversion rate optimisation (CRO) to form an omnichannel approach.
Social Media – Wearesocial
Here’s a small introduction in their words
We are a global socially-led creative agency with unrivalled social media expertise.
With 1,100 people in 16 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We make ideas powered by people.
We understand social behaviours within online communities, cultures and subcultures.
We help our clients reach the right people in a strategic, relevant and effective way.
With social media, a good portfolio always helps, Wearesocial have worked with companies like Disney, Netflix and Adidas as well as many more high profile brands. Social media is all about impressions so these brands have seen the great work they have done in the past and have been impressed enough to decide to work with them.
You need a social media presence if you want to sell a specific product or service online, this is because your potential customers spend a lot of time on social media, the best place to encounter them could be before they have even decided they want to buy anything. This means if you make an impression before they decide to buy a product they’ll think about your brand first.
It also allows you to show the personality of your brand, companies like Ryan air have multiple viral videos because of their playful approach to social media. When your content goes viral, it can help your brand grow overnight.
Ecommerce Platform – EKM
We’ve been discussing changes you need to make for your website and ways you should optimise your website to gain more traction, but what if you’re just starting out and don’t yet have a website. One of the best options for you is to choose an ecommerce provider as they will help you to set up your site and build it to sell online.
EKM is an ecommerce provider based in the UK. From Dropshipping to subscription services, EKM has multiple options to choose from for your business and can really give you a head start with your ecommerce journey.
Here’s what we have to say for ourselves
“With multi-millions of pounds per day going through the platform it quickly became the UK’s most popular ecommerce solution and powers 1 out of every 5 online shops in the UK. Also, with over 2000 reviews on Trustpilot, we are the world’s highest rated platform to create an online shop.”
Take a look at our services here, to see what suits you and your situation. If you already have an ecommerce website and you’re looking to change platforms, why not consider us.