4 ways to refresh your online shop in the new year

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“New year new me” is a common trope thrown around as the clock strikes midnight on 31st December. For many, the dawn of a new year is an opportunity to make resolutions to improve their life.

January is a month of starting fresh. Starting a new fitness routine, vowing to eat healthier, or cutting out on alcohol are just a few examples of common resolutions focussing on self-improvement.

But what about resolutions for your business? Doesn’t your online shop deserve a fresh start too?

Read on to discover a list of ways you can refresh your online shop to start this year on the best foot.

Assess and address your design

You never get a second chance at a first impression! That’s why it’s important that your online shop looks its best.

If your online shop hasn’t gone through Evolution Mode recently, that’s a great place to start. Evolution Mode is included in all EKM plans and ensures that your online shop never goes out of date. When you request Evolution Mode, our team of design experts will perform a full check of your website, from design to performance and even user experience. You’ll receive a list of suggested changes and improvements, and if you’re on Standard or above we will implement the changes for you, you don’t even have to lift a finger!

If you’d rather do things yourself, here are a few things you can do to check that your shop is in peak condition…

  • Make sure your banners are current (for example, don’t have banners advertising your Black Friday sale in the middle of June)
  • Visit your shop on different devices and make sure it looks just as good on a PC as it does on your mobile device
  • Check that any featured products on your homepage are in-season and in-stock
  • Think about the layout of your product categories and subcategories, ensuring that you don’t have too many main categories and that products are well organised and easy to find
  • Move best sellers to the top of your product feed

Check up on the competition

Make it a habit to check in on your main competitors often. Think about what they are doing well that you might like to emulate, and what their weaknesses are. Things to consider might be:

  • Are you remaining price competitive?
  • What trends are emerging in your industry?
  • Can you spot any products or lines that you might want to add to your offering?
  • How is their website organised?
  • Are they offering any sales that you should be aware of?
  • What kind of content are they putting out on social media?
  • Has your competitor invested in any paid advertising methods that you aren’t using?
  • How can you offer a better experience for your customers?

Examine your stock and product lines

After the busy selling season in the festive period, your stock-taking might need some attention. Make sure you have availability of your key product lines, especially if there are any seasonal items that you’ll be bringing back in the spring and summer.

If you have products that are slow movers, you can increase traffic to these items by improving the product images and descriptions.

Review your payment gateways

It’s always a great idea to keep an eye on what payment gateways are available and what benefits they offer to you and your customers. When reviewing which gateways to add to your online shop, think about the following:

  • What are the best available transaction rates?
  • Which gateways offer the best fraud protection and security?
  • Which methods do your customers use and trust most?
  • Which gateways offer Buy Now Pay Later options?

Currently, EKM shop owners can use ClearAccept, which offers an extremely competitive rate of 1.4% +20p per transaction. ClearAccept is also highly regarded for its quick payment times and outstanding customer service and fraud protection.

Online shops that wish to offer a Buy Now Pay Later option are encouraged to add PayPal. It is a well-known and trusted gateway, adding security and reliability for online shoppers.

Our payment experts recommend having no more than three payment gateways available on your website. If you have more than three, consider removing one, especially if you notice that your customers haven’t been using a specific method, or if a method is no longer offering the most competitive transaction rate.

For advice on which payment gateways are most suitable for your business, you can book a call with one of our Payment Gateway Experts.

Posted by
Jessie Caldwell

Florida born and based in Preston, Jessie is a Digital Marketing Exec who loves event planning and social media strategy.