Today Google released an in-depth case study on ekmPowershop’s ongoing mobile strategy. Prompted by our recent talk at Google’s Think Performance event in Munich, the case study explores all of the strategies we’ve put in place over the past few years, and how other businesses can adapt them to get the most out of their mobile traffic.
The study looks at all the approaches we’ve taken to ensure that all visitors to the ekmPowershop website have a seamless experience; regardless of the device they’re on. From responsive web design (RWD) to mobile-specific search ads, there’s a whole range of tactics we’ve put in place with the ultimate goal of creating a great mobile experience for our customers.
The results of the study are really positive and it’s well worth a look. Give the article a read and leave us a comment below, we’d love to know what you think!
Author: Chris Kane is an Online Marketing Expert at ekmPowershop.com, the UK’s leading hosted eCommerce website solution.