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How to sell online when you have 0 sales

Starting your own business is an exciting venture and when you put hard work and passion into making your business a reality, it can be heartbreaking when you get no sales. We’re going to be talking through a few ways you can earn your first few sales and get your new business off to a great start.

Pre-launch marketing

Before you fully launch your business it’s a good idea to try to build an email list of friends, family and others that would be interested in your products, enticing them by signing up to receive emails, they’ll be the first to know when you launch your business and your products are available for purchase.

You can also encourage people to follow you on social media and sign up for your newsletter through your posts. Even if your list is small, make sure to create and send out some pre-launch teaser emails a week or so before you go live. This will help create buzz around your launch, particularly if you’re able to confirm a date and time for people to mark their calendars with.

Word of mouth

Your friends and family will be great advocates for your new business venture and word of mouth is still a powerful tool in today’s digital world. Perhaps offer a small incentive of a discount on your products for every 2-5 sales they help you get. Make sure that whatever you’re selling is something your friends and family would purchase – it will be easier for them to advocate your products if it’s something they’re interested in.

Run a giveaway

Conducting a giveaway on your social media channels is a great way to build your audience and raise brand awareness in the early stages of launching your business. Instagram is a great platform to conduct giveaways but you could also do a cross-channel giveaway to increase your followers across your two main channels.

Make sure to set a deadline for your giveaway and include particular activities that need to be done in order to enter, such as following on Instagram and Twitter or sharing the post to their stories. Short Stack is a great tool for tracking those who enter your giveaways by commenting on your post and makes the process of drawing a winner simple.


If you have some budget, you can always look to up your advertising efforts and there are many options to choose from. One of the more effective ways to advertise and increase your conversions is through Facebook remarketing where you essentially retarget people who have already visited your site and browsed your products but might not have made a purchase.

You need around 3-7 touchpoints in a user journey before a customer will consider making a purchase so having multiple places where they might see your branded advertising or remarketing for a certain product will help them convert.

If there’s a tactic or strategy that you’ve used to help get your business off the ground, let us know in the comments section.

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.
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