Selling vape products online can come with some barriers due to the type of product it is, however, the best way to avoid as many barriers as possible is to set up your own online shop.
Why an ecommerce shop?
There are many benefits of setting up your own online shop rather than listing on other marketplace websites such as Etsy or eBay. Firstly having your own online shop means you are in control of everything from the way your site looks and feels to your shipping and distribution methods. You can have control of every part of your customers’ buying journey with you, from start to finish.
An online shop is also so much more convenient and helps you to make your mark on the internet. You will be able to build your own brand up online rather than other platforms. Choose from a range of themes to suit your business and build up your customer base through various marketing channels.
Sign up for your online shop
Setting up your own business can be challenging but having to move that business online can come with a lot of decisions. Firstly which platform to use to open your online shop and what will provide both you and your customers with the best experience possible.
If you don’t already have an online shop then you should look to set one up here. You’ll be able to register a domain name if you don’t have one already – your domain name should be the same as your business name if possible. You’ll also be able to choose a theme, upload your products and your descriptions – everything you need to sell online.
When uploading your products you can create and choose which products are to be in which category. So if you have a particular brand of vape juice or would like to categorise your products by strength, you can do this via your categories. This makes it easier for your customers to find what they’re looking for and will, therefore, have a positive impact on their experience shopping on your website.
You’ll also need to select your payment gateway options – it’s good to include both card and digital wallet payment options for your customers to ease the barrier to sale. You can also set up what type of delivery methods you want to use. Paytriot is a payment gateway that accepts payments for tobacco and CBD products.
You will also need to set up pages to tell the customer a little more about your business and how they can get in touch with you. If you’ve not had an online shop before, you will need to draft up a page on your website for returns and refunds. This page will help you in the future if you ever need to work with a customer to fulfil a refund or a return.
Set up social media
Once you’ve got your new online shop set up, you’ll need to set up some social media channels if you don’t have them set up already. You’ll need a profile image for each as well as a cover image. You can use tools like Canva to create beautiful images to use across your channels.
You’re also going to need to fill out all the necessary details such as your opening hours, ways to get in touch with you as well as some information about your business and what you do. Your social media channels aren’t just there to share updates and new product releases but they can actually help your SEO rankings too.
Now that you have your online shop set up as well as your social media channels ready to go, you now need to take your new shiny online vape shop to market. There are a few ways to do this and whichever you choose will depend on your marketing budget.
One of the most powerful strategies you can use as an existing business is word of mouth. Let all your customers know that they can now buy their items online with you and perhaps offer a discounted incentive for them to do so. If your business is new, word of mouth can still work, spreading among friends and family.
A good content strategy can also help you to increase your rankings on Google. High quality and relatable content is what Google looks for when putting together search results. Creating a blog on your online shop and creating good content can help your shop climb the rankings. Write about topics relating to your product much like we do here at EKM. Our blog is full of expert advice about selling online and having those blog rank for different search terms will help to have your content and online shop rank and get organic traffic.