If you’re starting out your business venture and you simply don’t want to spend hundreds of pounds on equipment, the technology that’s in smartphones today is more than enough equipment to shoot your own videos.
Even if you’re not a master of technology, filming and editing your own videos doesn’t have to be difficult and it certainly shouldn’t require hours upon hours of your time. We’re going to run through the basics of filming and editing your own videos, so you can make sure your products have the brightest spotlight.
Your equipment can be as simple as just your phone and some free video editing software, or it can be as elaborate as a lighting set up and microphone with a DSLR camera. But for today’s blog, we’re looking at just using your phone – so where do you start?
To ensure that the quality of your video is high, you’ll need to make sure that your camera settings are set to at least 1080p between 30 and 60 fps (frames per second – how many times the camera captures an image). This means that your video quality will be good enough for platforms like YouTube, Facebook and your own website.
You might also need a tripod to make sure your video is steady. You can get cheap and cheerful ones like this one. That is really the minimum you’d need to get up and running with your own videos but if you wanted, you could also include a microphone and some box lighting, if you wanted to go a little further with it. There are many helpful videos on YouTube about how to set up your filming space, including how to position your lighting etc. but one tool that might prove really useful is a scripted prompter like this one. Tools like this can help you to produce powerful and professional-looking videos.
Once you’ve got your chosen equipment, you’ll need to set up your filming space and there are a few things you’ll need to consider before you begin.
Firstly, if you have opted to not use artificial lighting as mentioned previously, you will be at the mercy of the time of day. Using natural light can play havoc on your shot, going from overexposed to underexposed in a matter of seconds for example. To combat this, you might choose to film in a location that has little natural lighting, to have more control over the lighting of your shot. The other alternative is to use box lighting.
One quick tip is to film every part you’ve planned at one angle and then move the camera for another angle at a later time. It’s much harder to put your camera back exactly where it was than just simply filming everything you need to at one angle and then moving.
You’ll perhaps want to do a few tests to make sure your phone is picking up the video and sound in the way you want it, and that the lighting is good.
You may have heard the term ‘rule of thirds’ before but it essentially helps you to create a good composition for your framing. Take this example, you can see the slight lines across and up the screen – these are the rule of thirds lines that can help guide you. They can be enabled on most phones and as you can see in this example, the focus of the image is on the left-hand side.
When you’ve got all your shots and you’re ready to edit your video, you’ll need some software to do this if you don’t have some already. Some great free ones are iMovie for Apple products and software like YouCut for Android which is great when you’re just starting out. But it can be tricky to edit on a mobile phone so you may wish to transfer your footage to your computer to edit. If you’re using an Apple product you’ll still be able to use iMovie to edit or you can use something like Filmora on PC.
Once you’ve got your chosen software open, you’ll need to import the clips you want to include in your video. Most editors make editing videos as easy as possible but if you ever need a little help, they always have helpful instructional videos on their website and or YouTube channel. You’ll then be able to cut down clips, stitch them together and overlay text, images and music. You will even have the option of adding a title slide at the beginning of your video to introduce the topic you’re talking about. It’s good practice to create an intro and an outro slide that can be used across all your videos, keeping them uniform, reinforcing your brand and it’s domain and social media handles.
The Final Cut
Once you’re happy with your video in the editor, you’ll want to export it and watch it over a few times to make sure everything is where it should be. It might also be worth getting others to check it over for you as they might be able to pick up on something you missed, or simply put it down and review the video another day with ‘fresh eyes’ – often it’s when you’ll notice one last thing to change before you publish.
When you have your final edit, you’ll be able to upload the video on your chosen platform whether that be YouTube, Facebook or your own EKM website.
If you’d like to know more about setting up your own website, and how you can create your own online success, speak to one of our experts on 0333 004 0333 or request a callback.