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How to transition your business from Etsy to your own online shop

So you’ve made the decision to create your own online shop. Congratulations!

There are many benefits to having your own online shop that unfortunately you simply won’t get when using a marketplace such as Etsy. Firstly and arguably the most important benefit is that you will have complete control of your business and won’t be relying on anyone else which has caused issues for some business owners in the recent past.

Your own online shop allows you to build and grow a consistent brand for your business and with complete control you can ensure that every aspect of your business is branded the way you want. From a marketing aspect you’re able to do so much more with your online shop including running retargeting ads, creating newsletters and encouraging loyalty and repeat purchases with a variety of techniques.

There’s no doubt that having your own website will help you grow your business so let’s get started on how to make the transition from Etsy to your new online shop.

Set up your online shop

The first thing you need to do once you’ve chosen an ecommerce provider that suits your needs, is set up your online shop with a domain name, choose a theme to best showcase your products, and ensure your colours and branding are consistent across the site. Getting the foundation of your website right from the beginning will help you later down the line.

Uploading products

Now your online shop is looking the way you want it to, you’ll want to start getting your products on your website.

  • Sign in to Etsy.com
  • Click the Your Account icon, then click Shop Manager
  • Click Settings
  • Click Options
  • Click Download Data
  • Click Download CSV to save the file to your computer

You will then be able to upload this file to your new ecommerce provider or ask your dedicated account manager to help you upload it. Make sure that your product descriptions, prices and any other information such as variants have imported properly and are displaying on your website as they should. Now you have the bare bones of your products on your site, you’ll also need to ensure the correct images have been uploaded to your site.

Key pages

There are a few key pages that you’ll want to have on your new ecommerce site to help ensure that customers can always find what they are looking for. This includes:

  • About Us
  • FAQ’s
  • Returns & Cancellations
  • Terms & Conditions

These pages will help give your customers all the information they would ever need and helps you with managing your time more efficiently by not having to answer simple queries. You may already have some of this information to hand from your Etsy account so make sure to transfer it over to its own page on your online shop.

Social media and reviews

Another good thing about having your own online shop is that you can connect it to all your other social media channels and have some of your reviews featured throughout your site to help encourage new customers to purchase.

Trust signals are an important aspect of gaining customer’s trust when buying from your new website. This includes an SSL Certificate as well as other trust signals such as social proof with review widgets such as those Trustpilot provides.

Additional Features & Marketing

You may also want to finish off your new site with a chat box that can help answer common questions but also be another way of getting in touch with you about a product or service on your shop.

Getting your existing customer to move over from your Etsy shop to your new online shop can be encouraged through your after-marketing materials. Add your new website onto your business card perhaps with a discount for shopping on your new site, into your customers packages. Promote your new shop via your social media channels and encourage people to buy from your website by launching exclusive products on your site, as an example.

Moving your customers over to your online shop will help reduce the fees that you pay in payment gateways, as well as platform fees and unwanted advertising fees and give you more control of your business and your customers’ experience with you. It’s win, win for both your and your customers.


Read more on mistakes you’re making on Etsy and how to sell more.

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.


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