Ecommerce Blog

I made my first sale in two hours: Dayz of Purple


Since deciding to finally take the leap and start along the path to achieving his dreams, Andy hasn’t looked back. He had longed to work in the music industry since he was a teenager and in his own words didn’t want to “end up in his dotage, saying ‘I wish I had done that’”. Now, he runs his own business dealing with the music he has had a lifelong passion for everyday.


So, what happens when you take the plunge?


Getting started


The first step in Andy’s journey to entrepreneurship was research. He dove straight in and played around with selling some second hand stock online to test out the logistics of running a business like his. He also conducted some research into how the market was, the prices items sold at and took advice from fellow entrepreneurs.  After starting the research, Andy looked into ways that he could fund his business. He knew he had the tools in place to make it a success, he just needed to find someone that understood his vision. After looking at his options, he approached a local government scheme. The local government scheme put him in touch with NWES (Norfolk and Waveney Enterprise Services), a partner of Start Up Loans who said that they were able to offer him some assistance. Andy took quite a small business plan with him and the team at NWES helped him to expand it and structure it in order to present the idea to the investment panel. After just three weeks Andy had funding for his new venture. The process from plan to funding was six weeks.


About Dayz of Purple


Dayz of Purple is an online record shop, selling music to lovers of the psychedelic market around the country. Andy’s passion for music and the psychedelic genre has definitely helped shape the success of the business, it’s a true testament to the phrase ‘you get what you put in’. The shop stocks psychedelic music, garage punk and experimental music – a collection of genres that are very close to Andy’s passion for music. The genre has a cult following and as a fan of the genre himself, Andy has been able to establish connections with the right artists and distributors to bring his audience what they want.


Driving traffic


Before he set up Dayz of Purple, Andy was a well known music blogger (and still is). He runs his own psychedelic music blog Dayz of Purple and Orange and writes on various mainstream music blogs also. Through working as a music blogger, Andy has established relationships with many music distributors and artists that are keen to support Dayz of Purple. Andy uses theses connections to find new stock and to spread word of his shop. He also joined a lot of niche music groups on Facebook that helped to drive traffic to his online store. He had joined these before setting up the shop and knew what kinds of products would sell to this audience.


“I sourced some tapes from a small Italian record label – I posted on Facebook (on the shop’s page, the blog’s page and my own personal page) and within hours the posts had been shared by the label itself, the artists and their social circles – I think the final figure was that my posts had reached something like 10,000 people – and that’s free advertising!”


First sale


Andy made his first sale within two hours of setting up his shop. The sale came from a member of one of the Facebook groups that he had posted a link to his shop in. Getting his first sale so early on really helped Andy keep faith


“I’m sure anyone who has started a business will remember those first tentative hours/days where you wonder whether you have done the right thing…Getting a sale so early on was a real fillip!”


Most of Andy’s customers find Dayz of Purple through Facebook, he also took out an advert in a popular psychedelic music magazine and saw an increase in traffic that can be attributed to that.


The future


At such an early stage in business, the next step for Andy is to continue to grow his customer base. Further down the line, he would also like to develop the brand of Dayz of Purple with t-shirts, and other branded merchandise. Ultimately Andy would like to start a record label to run alongside the shop, to produce and sell music has been his lifelong dream.


“I get a kick out of knowing that I, on a very small scale, work in the music industry.”