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Meaningful payment selection: Displaying the right logos

 

We’ve done a lot of work to improve the overall checkout experience for both customers and you, the shop owner. There are however still things that each shop owner can do to improve the checkout themselves.

In this post I want to highlight a new feature that is available as part of the new checkout that allows you to add credit card, debit card and payment wallet logos to payment methods.

We spent a lot of time implementing payment logos and as a shop owner you can benefit by spending some time with the feature.

For the purpose of this article I’ll now assume the role of John Slater, shop owner at ‘Doug’s Pugs’- a pet shop powered by EKM…

I’ve just received the new checkout on my online shop. Previously, I had a few payment gateways available for customers to choose from. These payment gateways are automatically available on my new checkout and in the payment section on my order summary page- they look like the screenshot below.

 

Order summary page screen shot

(Order summary page)

 

At first glance it all looks great because I am accepting the same payment gateways as before, the buttons look nice and clean with big, clickable areas.

It all seems great at first because I have exactly what I had before. So, what’s the problem here?

Well as a shop owner I dealt with both PayPal and WorldPay quite a lot during the creation of my shop. I understand exactly what they do, what cards they accept and how trustworthy they are. But, the majority of my dog loving customers probably haven’t heard of WorldPay- and some may not have even heard of PayPal. This is a problem because when it comes to selecting a payment method on my checkout, with their brand new contactless Visa Debit card in hand- they simply won’t know whether I accept Visa.

PayPal, WorldPay and even my Barclaycard virtual terminal can accept Visa Debit but I haven’t made that clear to my customer. Bad times.

In the new checkout settings pages it’s really easy to change how payment gateways appear. In the settings section of your shop go to Checkout and click on the Order Summary and then click edit to see Payment Buttons.

The preview below shows roughly how my payment gateways appear in the checkout flow.

 

payment buttons screen shot

 

meaningful payment selection 3

 

 

Editing PayPal will give me some customisation options. Here I can choose to display all the credit cards I accept with this gateway, and any payment wallets available too.

 

meaningful payment selection 4

 

 

Tip: You can also drag and drop the rearrange the card logos.

As you can see, all of the credit and debit cards that PayPal accept are selected and ready to show on my checkout flow. I have also added card logos for the other gateways too.

 

meaningful payment selection 5

 

With the card logos displayed, my customers can make a quick choice during the checkout flow. It even shows the “Powered By” logo at the bottom to enforce brand security for those customers who know about WorldPay or PayPal.

My pet shop is a great illustration of how important it is to select your payment gateways carefully. If all of your gateways accept the same credit cards then you should probably reevaluate which gateways you accept. I offer a payment wallet (PayPal), card processor (WorldPay) and an offline method (Telephone) which gives customers enough choice without being too much choice.

So as you can see, the improvement is a simple one to make and for most customers will remove the thought process involved in picking a payment gateway.

17 thoughts on “Meaningful payment selection: Displaying the right logos

  1. I would very much like to do this as I lose a fair number of customers at the checkout. However I can not see a way to follow these instructions on my own website. Specifically, where it says ‘In the settings section of your shop go to Checkout and click on the Order Summary and then click edit to see Payment Buttons.’ there is no order summary section under ‘settings’. Can you help?

    1. Hi Dawn,

      Thanks for your comment. I have had a look at your shop and this was because you hadn’t received the new checkout update yet (it is still currently being rolled out). However as of this morning the new checkout is now active on your shop. If you go to settings> checkout> order summary the changes will now be available to you. As you mentioned having a high rate of cart abandonment- have you also checked out some of the other articles we have about reducing bounce rates and cart abandonment? (See below) We will also be releasing an article about delivery options in regards to the new checkout which may help with this issue. If you are experiencing problems don’t hesitate to contact our support team who will be happy to help 🙂

      http://www.ekmpowershop.com/blog/how-to-deal-with-your-customer-abandonment-issues/

      http://www.ekmpowershop.com/blog/7-ways-to-reduce-your-ecommerce-bounce-rate/

      Paula

      1. Thanks Paula- big help. I have got that up and running now. Also to my surprise it shows me that my checkout rate is actually 96% and therefore pretty good! I’d like it even higher of course! But thanks again for your assistance.

  2. I would like to say a huge thank you for doing this. It was myself that raised the issue of my customers thinking they could not use their debit/credit cards through Paypal and consequently I was losing some customers. This should rectify all of those problems and I am grateful that you have updated the system. Thank you!!!! Angela, Earl Gym Wear

  3. It will be really appreciated if the Dev Team add the logo I need to the available card logo list.
    Since the new cart is available I lost that a possibility. Pity.

    1. Hi Bruno,

      Thanks for the comment. What is the card logo that you are requiring? I will pass this on to our team who can look into this for you?

      Paula

        1. I have looked in to this for you and understand that you have requested to add your own card logos to the system. This has been submitted as a feature request by Eve and will be considered by our development team as they continue to work on customer feedback to improve the system. I have taken a look at your shop and in the mean time you can add a logo for the card you require in the editable area in the footer of your shop. I hope this helps. Don’t hesitate to get in touch with any more queries on this.

          Paula

  4. No sign of these changes. I have gone round in circles looking for these changes and no sign at all. After the loss of an hour of my life I have given up 🙁

    I did however find a couple of things I didn’t know was there

    1. Hi David,

      Thanks for your comment. The new checkout is still being rolled out based on what settings each person has on their shop. Although you can’t see it on your shop currently- it will be with you very soon 🙂 If you have any more questions about this don’t hesitate to contact our support team who will be able to tell you anything else you want to know.

      Paula

    1. Hi, we’re glad you’re looking forward to the new checkout being implemented on your shop. It is still being rolled out so it will be with you any time now. If you have any questions about it don’t hesitate to contact our support team who will be happy to give you more information 🙂

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