When running any kind of online business, it’s important to understand how your business is performing, what’s working and where you can make improvements. That’s where Google Analytics comes in. As one of Google’s most… Read more »
What is SEO and what does it do SEO, which stands for ‘Search Engine Optimisation’, is the process of continuously improving the quantity and quality of traffic to your website or online shop. This is… Read more »
Big data. For sure it’s not the first time you’ve heard the phrase. If you’ve been running your EKM online shop for a while, you’ll certainly know this business buzzword. Or you might be a… Read more »
There are massive benefits to using email marketing campaigns. Out of the most common digital channels, they have the biggest return on investment (ROI). According to a recent study, email marketing has a return on… Read more »
Coming up with ecommerce business ideas that are unique or stand out from the competition can be challenging. Some of us dream about being our own boss and working from home. For others this is… Read more »
Another month is approaching, which means another opportunity to engage with your customers and create conversation through your content marketing. We’re going to be looking at key content marketing themes for February and how you… Read more »
If you listened to the last episode, you’ll know now that the first step to increasing traffic to your online shop is the most overlooked and the most important; before you go encouraging people to… Read more »
What is ecommerce marketing? Ecommerce marketing is defined as the practice of using marketing strategies to drive traffic to an online shop, converting the traffic into paying customers and retaining those customers long term. It’s… Read more »
Harry is the Managing Director of The Cocktail Connoisseurs. It was founded by a group of mixologists who previously worked in premium cocktail bars, festivals and private events. They founded The Cocktail Connoisseurs after an… Read more »
Learning how to start an ecommerce business can be a daunting task. There are a lot of things to consider such as researching competitors, choosing an ecommerce platform, choosing and sourcing your stock and creating… Read more »
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