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Social Media Events for June 2019

June 2019

Now that the British summer is well and truly upon us, there’s going to be a lot more events which are held outside (often weather permitting!). Events that you can attend or take part in – either indoors or outdoors – are a great way to generate lots of photos, videos and Boomerangs to use in your social media content, and make an eye-catching change from standard text posts.

If you’ve just joined our series of blog posts listing the social media events expected to trend throughout the year, then it’s definitely worth reading this post beforehand which explains terminology, the kind of content you should be creating in terms of videos, flatlays and still images and how you can automate it entirely, freeing up more of your daily time to concentrate on running your business.

We also recommend that you set up Instagram Shopping on the Instagram account you’ve set up to promote your shop. This isn’t something you need to set up with your ecommerce provider, but rather something that you set up on social media entirely. You will need to have a Facebook Page for your online shop which has a Shop tab and your products added to it before you begin, as Instagram refers to this Shop tab when it allows you to tag your products in posts. If you’ve not yet set up a Facebook Page, this Guide should help you.

The Event: World Milk Day
Date: 1st June
What you could do for a Business Post: World Milk Day was established by the Food & Agriculture Organisation of the United Nations to raise awareness of milk as a global food. The website for the event is very useful and provides lots of background and resources to help you create your content for taking part in this online event. There’s also an official Twitter account too. In terms of promoting your online shop, if you retail anything to do with milk other than milk itself, such as baby cups, glasses and anything with a cow or dairy motif, you could mock-up some ‘in-use’ product images and add the relevant hashtags. However, you could also take a different slant on this event too, by promoting the alternatives to dairy milk which is also really beneficial, so if your online shop sells soya or nut milks, this would also be a fantastic event to get behind.
What you could do for a Personal Post: Boomerangs or videos of you making milkshakes (whether with dairy or alternative milks) would do well here, especially if your finished product looks as good as it tastes. Encourage your followers to do the same and compare milkshake recipes.

The Event: Volunteers Week
Date: 1st-7th June
What you could do for a Business Post: Volunteers’ Week is a chance to celebrate the work done by volunteers all over the country. The website is full of resources, listing events in your locality which you can take part in. There’s also a Twitter profile, Facebook Page and Instagram for this event so you can tag these into your own posts to increase your exposure. In terms of promoting your own online shop, if you have physical shop premises as well as an online shop, then have a look around your locality and see if you can find any local volunteering groups who improve your surroundings or your town, and make content specifically thanking them. You could even offer the volunteers a discount code for your online shop as thanks for how they’ve improved aspects of your locality.
What you could do for a Personal Post: Have you ever volunteered for a local group yourself, and if so, what did you do and why did you do it? If you can find photos documenting you at work as a volunteer then, by all means, incorporate those into your posts where you can/ Start conversations with your followers to find out if any of them regularly volunteer and begin conversations about the benefits of volunteering.

The Event: The Big Lunch
Date: 1st-2nd June
What you could do for a Business Post: The Big Lunch is an event by the Eden Project, that encourages folk to come out and eat lunch together. According to their website 1 in 5 people in the UK have never spoken to their neighbours, and The Big Lunch aims to change that. Of course, there are lots of resources on their website, plus a dedicated Twitter Profile, Instagram, and Facebook Page which you can follow and tag in your own content. In terms of promoting your own online shop, you could promote products such as crockery, cutlery and barbeque accessories with a discount code related to The Big Lunch, or even better, if you have physical shop premises, hold a Big Lunch yourself, which will of course increase footfall, provide lots of social media content and introduce yourself and your company to your neighbours.
What you could do for a Personal Post: Have a look at The Big Lunch website and if you can’t find an event in your area, why not organise one yourself? Open up a conversation with your followers to see who is going to events on the day, or who are organising their own? Ultimately, although the event is about getting to know your neighbours, talking to your followers about the food being served at the event is always a good way to get conversations started.

The Event: Cancer Survivors Day
Date: 2nd June
What you could do for a Business Post: The aim of National Cancer Survivor’s Day is to celebrate how life for those who have beaten cancer can be fruitful, rewarding and inspiring. There’s an official website, Facebook Page, Twitter profile and Instagram you can follow and tag in your content too. In terms of promoting your online shop, if there’s a Cancer Survivor’s Day event that you’ve supplied the products for, by all means, base your content around this and raise awareness of the event itself.
What you could do for a Personal Post: There is some merchandise available on the website which you may want to invest in, so you can create selfies and raise awareness of the event on the day. If you are yourself a cancer survivor and you’re comfortable with sharing, tell your story in a post on Instagram, which will both highlight the event and provide inspiration to others.

The Event: Child Safety Week
Date: 3rd-9th June
What you could do for a Business Post: Child Safety Week is an event which aims to raise awareness of accidents involving children and how they can be prevented. There is a Twitter Profile, Facebook Page and YouTube Channel for this event, so you can tag them in your own applicable posts and look through their feeds for inspiration regarding the kind of content you should be publishing. For promoting your online shop, if you sell any products concerned with child safety, such as child-proof containers, safety scissors, socket covers, safety gates and so on, then running a promotion on these items for the entire week with lots of strong ‘in-use’ product images will do well for this particular event.
What you could do for a Personal Post: If you can – and ideally you have the photographs to illustrate your story – tell your followers a story about something dangerous you accidentally did as a child (went sledging on a dinner tray/made precariously placed tree swings/etc) or a dangerous toy you once had (any chemistry set prior to 1975/Bakelite toy oven/etc). This is a light-hearted, nostalgic take on child safety, and encourages your followers to share their stories and raise awareness of the event.

The Event: World Environment Day
Date: 5th June
What you could do for a Business Post: This year, the theme of World Environment Day is air pollution. The official website is encouraging the use of #worldenvironmentday and #beatairpollution, so if the products that you sell on your shop help improve air quality or are manufactured in environmentally friendly, sustainable ways, then you need to create some content explaining this to take part in the event.
What you could do for a Personal Post: What do you do personally to save the environment? It can be as simple as recycling your household waste or volunteering to pick litter in your community. Whatever you do, details this in photos and Boomerangs to encourage conversations with your followers about what they do to help the environment.

The Event: National Fish & Chips Day
Date: 7th June
What you could do for a Business Post: If your online shop sells plates or picnic accessories, it may be worth buying a couple of fish and chip suppers ahead of the event to take some in-use style product images to share on social media on the day. You could also treat your staff too! There is an official website where you can buy merchandise to support this event.
What you could do for a Personal Post: Obviously, get yourself a fish & chip supper and find out which of your followers are joining in with the event. This can raise a conversation between the north and south divide in the UK – as what’s available up north from a chippy is not heard of down south – curry sauce? Pea water?

The Event: World Gin Day
Date: 8th June
What you could do for a Business Post: The official website lists lots of information about the event, including Gin Journeys held in cities up and down the UK. If your online shop sells any glasses, tumblers and gin related accessories, as well as gin itself, then you need to provide some content to get involved with this event. It would also be a good time to offer a discount or a promotion on these products too.
What you could do for a Personal Post: If you’re a gin drinker, and you live near a big city, consider going on one of the many Gin Journeys on offer, or alternatively, mix a gin to make some fantastic images and ask your followers what their favourite gin mix is; ginger? Elderflower? Mint?

The Event: National Best Friends Day
Date: 8th June
What you could do for a Business Post: If your shop sells greetings cards and you have a line of them specifically for best friends, then get these promoted before the event to remind your followers that the event is on the way. Equally, if you sell gifts and tokens which would also apply, include these too.
What you could do for a Personal Post: With their permission, take a selfie with your best friend if you can. Otherwise, there are lots of best friend quotes you could use to make text-based images to share on social media on the day.

The Event: World Oceans Day
Date: 8th June
What you could do for a Business Post: There is a very informative website for this event, full of resources where you can both submit an event or your own or turn up to an existing event that’s already listed. If you can, attend an event or if your products are applicable to this purpose – donate to a local event if you can to show your support as a company.
What you could do for a Personal Post: There is a shop on the official website linked above where you can purchase goods to support the event, which you could include in a selfie taken prior to the day itself. If you can turn up to a local event to support World Oceans Day then do so, otherwise, there’s many video clips and infographics that you can share online to raise awareness.

The Event: Parklife festival (Manchester)
Date: 8th-9th June
What you could do for a Business Post: If your online shop sells anything that’s festival related – from clothing and footwear to camping and glamping – it’s worth you promoting these product lines for the run-up to the event itself. The official website lists all of the acts and attractions due to appear this year, so it is worth including reference to these within your posts if you can.
What you could do for a Personal Post: If you’re attending the event yourself, take lots of photos and videos if you can – but make sure you’re not too tipsy – whether it’s a personal post or a business one, you’re still representing your shop and your brand.

The Event: Bike Week
Date: 8th-16th June
What you could do for a Business Post: This year, Bike Week organisers are challenging folk to take part with the hashtag #7daysofcycling. The website lists events being held and you can also register to have your own event listed too. If your online shop sells bicycles for both children and adults and bike accessories, it’d be a good idea to create some content for this event and promote it during the entire week.
What you could do for a Personal Post: Take part in the #7daysofcycling hashtag and cycle every day for a week, which should provide you with lots of content for social media. Ask your followers if they can recommend any equipment, local routes and tips to you.

The Event: Children’s Art Week
Date: 8th-16th June
What you could do for a Business Post: If your online shop sells children’s art products, such as paints, crayons, paper and so on, be sure to take some in-use product images to promote this event a couple of days before and if you can, offer a discount or promotion on those products.
What you could do for a Personal Post: If you have children, make a post featuring your child’s favourite picture of you, and encourage your followers to do the same. Alternatively, if you have any of your own childhood pictures, share these with your followers to see if they can guess what it was you were trying to draw all those years ago.

The Event: Open Farm Sunday
Date: 9th June
What you could do for a Business Post: The purpose of Open Farm Sunday is to encourage families to visit a local participating farm to learn all about how farms work. The website provides a list of participating farms and you can choose what you’d like to do on each farm – from meeting the animals to having a tractor ride or watching a machine demonstration. If your online shop sells children’s outdoor gear – specifically wellies, sun protection lotions and similar, you may want to promote these products if there is a farm near you participating with this event.
What you could do for a Personal Post: If you are not attending an Open Farm event yourself, why not use the website listed above to advertise farms in your area that are participating and raise awareness that way?

The Event: Men’s Health Week
Date: 10th-16th June
What you could do for a Business Post: This event is using the hashtag #menshealthweek and this year, the event will be concentrating on the key statistics that men need to know about their own health. If your online shop sells products that can be related to men’s health, such as vitamins, protein shakes, gym equipment and so on, it’s worth you getting on board with this event.
What you could do for a Personal Post: If you are a man, share with your followers how your own health is and what you’ve been doing to improve it (which is a nice follow up from the New Years’ Resolutions you may have made back in January) or alternatively, look online for some infographics and similar that you could share to raise an awareness of the event.

The Event: Healthy Eating Week
Date: 10th-14th June
What you could do for a Business Post: Facilitated by the British Nutrition Foundation, the Healthy Eating Week website provides a wealth of resources to encourage everyone to eat well. If your online shop sells kitchenware, you could create some in-use product images of the recommended meals to help promote these products in the run-up to the event. Equally, if you sell water bottles and products which encourage health and wellness, those product lines will do well in this event too.
What you could do for a Personal Post: Challenge yourself to follow the guidelines for your diet during Healthy Eating week and share the results with your followers on a daily basis, starting conversations about how easy/difficult it is to consume a balanced diet.

The Event: Cupcake Day
Date: 13th June
What you could do for a Business Post: The purpose of Cupcake Day is to bake your own cupcakes to sell whilst raising money and awareness for The Alzheimer’s Society. If your own online shop sells baking products, crockery and similar, visit the website to sign up to take part, and bake your cupcakes using your own product lines to create some in-use product images which can be used in social media posts. If you have a physical shop as well as an online shop, holding an event on your premises for the day will encourage footfall and provide lots of social media content for you too.
What you could do for a Personal Post: Get involved with this event by signing up and baking your own cupcakes if you can, but if you can’t, do your research and look for other Cupcake Day events that are being held in your area. Help to advertise these on your own social media profile and attend the event if you can to get lots of photos and Boomerangs.

The Event: Isle of Wight Festival
Date: 13th-16th June
What you could do for a Business Post: If your online shop sells anything festival related, such as clothing, accessories, camping and glamping equipment and so on, you could do with preparing some in-use product images to publish in the run-up to this event, which would go down especially well with an offer too. Check the website for the official line-up and link the relevant keywords in your posts where possible.
What you could do for a Personal Post: If you’re not attending the Festival yourself, share with your followers stories of the best/worst festival you ever attended and encourage them to do the same.

The Event: World Blood Donor Day
Date: 14th June
What you could do for a Business Post: Facilitated by the World Health Organisation, World Blood Donor Day was created to raise awareness about the importance of blood donations. As products centred around blood donations are few and far between, as a business, share a link to the NHS website where folk can sign up to become a blood donor, and if there are any blood donation events in your area on the day, be sure to advertise these to your followers too.
What you could do for a Personal Post: If you’re not a blood donor already, sign up to be one and encourage your followers to do the same. If you are already a blood donor, let your followers know – with pictures if possible – how easy it is to give blood and the generous choice of biscuits you get to choose from afterwards.

The Event: Download (Derby)
Date: 14th-16th June
What you could do for a Business Post: If your online shop sells anything festival related, from clothing and accessories, to camping, glamping and so on, then you need to make posts promoting these items in the run-up to this event, ideally with a discount or promotion if possible. The official website lists the acts and attractions due to show this year, so be sure to tag them in your posts where applicable.
What you could do for a Personal Post: If you’re not attending the festival yourself, make some posts about the acts that are on that you wish you could see, or simply start conversations about festivals they will be attending this year.

The Event: Beer Day Britain
Date: 15th June
What you could do for a Business Post: Using the hashtag #beerforbritain, this event’s purpose is simply to appreciate beer. The official website has a range of resources on offer too. If your online shop sells beer-making equipment, ingredients and traditional beer glasses, then this is the event for you! Be sure to create a promotion for this event with product images to tempt your followers into making a beer related purchase or two.
What you could do for a Personal Post: If you drink beer, then take a selfie drinking your favourite pint to share with your followers. If not, then go to your nearest pub and let the landlord recommend a pint for you, which you can then drink and record the results in video/photo/Boomerang. Did you like it? Hate it? What would your followers recommend?

The Event: March For Men
Date: 16th June
What you could do for a Business Post: Facilitated by Prostate Cancer UK, March For Men is a series of events held across the UK that anyone can take part in. As always, there’s plenty of resources on the official website. From a business point of view, product types you can relate to this event are few and far between, but if you can, sign up and do the March For Men yourself with your staff, to both raise money for a great cause and create lots of social media content of your day out together.
What you could do for a Personal Post: As above, if you can, attend a March For Men event. If there’s not one nearby, then consider starting your own using the resources on the website to help you.

The Event: Father’s Day
Date: 16th June
What you could do for a Business Post: If you sell Father’s Day greetings cards and gifts, then this is obviously the event for you, and you need to remind your followers around three weeks beforehand that Father’s Day is coming soon, ideally with a specially made promotion or discount.
What you could do for a Personal Post: Be brave and share a photo of yourself and your dad if you have one handy. If you don’t have a dad – for whatever reason – then use a photo of the person who was your father figure as a child, and encourage your followers to do the same so you can start conversations about how much this person means to you.

The Event: National Picnic Week
Date:21st-30th June
What you could do for a Business Post: The official website is full of useful resources for this event, so if your online shop sells anything related to picnicking, such as baskets, blankets, plastic kitchenware and camping equipment, this would be a good time to promote it with this event.
What you could do for a Personal Post: Ideally you should go for a picnic yourself and take lots of photos whilst you’re out to share with your followers. You could make stories about your own picnic essentials and ask your followers to make suggestions as to what they recommend you eat or take with you.

The Event: Bring Your Dog To Work Day
Date: 21st June
What you could do for a Business Post: Facilitated by the All Dogs Matter charity, Bring Your Dog To Work Day aims to raise money to help dogs in need, as well as making the workplace a little more fun for the day. If your online shop sells dog toys, treats, accessories and clothing, then this is the event for you! Encourage your followers to make sure their pooches are well dressed for their upcoming appearances. If you can, let your staff bring in their dog for the day to make lots of photos and videos to share on social media in support of this event.
What you could do for a Personal Post: If you can, take your own dog to work this day, or if not, ask your followers who have been allowed to take their dog in with them for the day. If someone else is bringing their dog into the workplace, be sure to get photos and Boomerangs of it to share with your followers.

The Event: Glastonbury Festival
Date: 26th-30th June
What you could do for a Business Post: As with the previous festivals mentioned above, if your online shop sells anything festival-related, such as clothing, glamping and camping accessories and so on, you need to make sure you have some content published in the run-up to this event to promote those items with a promotion for them too ideally. The official website lists what attractions and acts are on offer there, so if you can, tag them in your posts where applicable.
What you could do for a Personal Post: If you’re not attending Glastonbury, make posts about what you wanted to see if you were attending, and open up a conversation with your followers to find out who’s going or who is spending a quiet weekend home instead.

Next month, we’ll be publishing a list of events that are due to run during July 2019 so you can plan ahead for that month too – be sure to subscribe to our blog so you get a notification of when the next month of our Social Media Calendar is published.

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