Even though it’s freezing now, by next month the country will (hopefully) begin to defrost so we can officially welcome in Spring!
Listed below are the events expected to trend on social media throughout March which you can take part in by creating posts and photos using the relevant hashtags and sharing these on social media. If you’re not sure whether to create a Personal Post or a Business Post – click here to have a read through my previous post – which will help you get the hang of what events you should join in with and how.
Don’t forget to edit the images to be the correct size for whatever platform you are posting to – more details in my previous post here – and remember that the ultimate goal is to create content which is authentic and relatable, so you can invite potential customers to get to know the folks behind your online shop, your products and ultimately, your brand.
The Event: National Bed Month
Date: All of March
What you could do for a Business post: Obviously if your online shop sells beds, bedding and mattresses, you can easily create posts throughout the month highlighting beautiful product images and flatlays to really show off your range. This month would also be a good time to run some promotions and discounts too, which can also be advertised in your posts.
What you could do for a Personal post: If you are happy to show off your own bed, then do so, alternatively, you may feel more comfortable posting pictures of your ideal bed (such as a hammock on a desert island for example) taken from a royalty-free images site such as Pixabay or Unsplash.
The Event: St. David’s Day (Welsh)
What you could do for a Business post: If your business is located within Wales, you’ll no doubt already have a stock of Welsh flags to hold up and makes team photos with yourself and your staff.
What you could do for a Personal post: Alternatively, if you’re not located in Wales but still want to jump on board with this trending event, you could treat yourself – and your staff – to some traditional Welsh cuisine, like Welsh cakes, Glamorgan sausages, crempog and rarebit. From this, you can make a range of team photos and flatlays which can then be shared online.
The Event: Dementia UK’s Time For A Cuppa
What you could do for a Business post: If your online shop has business premises with the appropriate facilities, you can get involved with this event by clicking here and as a result, garner lots of photos for posts as well as raising money for a very good cause.
What you could do for a Personal post: If you take a look at the official website, you can register as an individual to take part, or alternatively find out where in your area there are Cuppa events happening and attend those instead. Again, this is a good opportunity to take lots of photos, network with your community and raise money for a very worthy cause.
The Event: British Pie Week
What you could do for a Business post: If your online shop sells pies, and the kitchen equipment used to create them, such as knives, rolling pins, baking trays and so on, now is an ideal time to create product images and flatlays. Alternatively, you may want to treat yourself and your staff to pie for lunch from another local business – don’t forget to include the hashtag #buylocal if you do – and take photos of you all tucking in to share online.
What you could do for a Personal post: You could have a pie for lunch or you may want to call upon your culinary skills and create your own, providing lots of opportunities to make photos, Instagram Stories, videos and Boomerangs of the process and the finished product.
The Event: National Absinthe Day
What you could do for a Business post: If you sell absinthe or similar alcoholic products and accessories – such as shot glasses for example – it’s worth getting on board with this event with flatlays and ideally Boomerangs and product videos.
What you could do for a Personal post: You could use the obvious .gif of Kylie Minogue dressed as the green fairy in the Moulin Rouge movie or make text posts about your first time trying absinthe or if you’ve never sampled any, ask your followers if they have and what they thought of it. There’s also a wealth of facts about absinthe online that you could construct into a series of little ‘fact of the day’ posts about the event.
The Event: Shrove Tuesday/Pancake Day
What you could do for a Business post: Obviously if your online shop sells anything to do with pancakes such as pans, cookbooks, ingredients and toppings, then you need to get involved with this event and post pictures of the products being used. With a bit of foresight, you could even create some Boomerangs and videos of your products being used to cook and serve pancakes. ‘Food porn’ type posts are very shareable and relatable as everyone loves looking at food.
What you could do for a Personal post: Obviously, you can make Boomerangs and videos of you cooking and flipping pancakes, but also talk about your recipe (as some folk have secret ingredients they like to use) and the best toppings, which will, in turn, encourage your followers to do the same.
The Event: Plant Power Day
What you could do for a Business post: Primarily an event for demographics concerned with vegan and vegetarian diets, if you retail kitchen gadgets, cookbooks and ingredients, this is an event that you could easily jump on board with by providing flatlays and with a little preparation, some ‘food porn’ posts too.
What you could do for a Personal post: Here you could make a recipe from one of the many on the official website which will provide you with lots of content for posts through the day for this event.
The Event: World Book Day
What you could do for a Business post: If your online shop sells books, this is obviously the event for you, and you should be running some promotions both prior to the day and on the day itself. Product images and flatlays of books and accessories – book stands, bookmarks, and similar – should also be incorporated too. The official website also offers a wealth of resources that should inspire your content for this event.
What you could do for a Personal post: You can join in with this event by posting flatlays and photos of your favourite books and asking your followers about their own favourite reads. You could also run polls and surveys on Twitter and Instagram for your followers to vote on what you should read next to open up conversations about books and reading.
The Event: International Women’s Day
What you could do for a Business post: If it is logistically possible in your business premises, you can hold an event support this cause yourself. The official website lists events that going on in your area, plus lots of resources for getting your own company involved, which is a good way of introducing your company to your local community as well as creating lots of contents both before the event and on the day itself.
What you could do for a Personal post: If you’re not getting involved by attending an event, you can download selfie cards from the website and share selfies of yourself and your friends to show your support.
The Event: British Science Week
What you could do for a Business post: As this event is primarily concerned with school-age children, any products that you sell which target them, such as science kits, for example, should be promoted for this event. The official website will give you an idea of the kind of subjects that will receive heavy coverage during this week, and from there you will have a strong idea of which of your products can be related to this event.
What you could do for a Personal post: If you have children, you could share what creations and activities they are doing for Science Week, or alternatively, talk to your followers about what science classes at school were like when you were a child, using appropriate images and old photographs if you can which should spark a nostalgic conversation about the days prior to the Health & Safety regulations we have now!
The Event: Nutrition & Hydration Week
What you could do for a Business post: This purpose of this event is to educate people on the value of food and drink to maintain their own health and wellbeing. The official website is full of inspiration and resources, and if your product lines can easily be related to healthy eating and physical wellbeing, you should be able to create lots of content for this event.
What you could do for a Personal post: You could create flatlays, Boomerangs and videos of your meals this week as you aim to eat healthy (which can have comedy results if healthy eating is not something you’re particularly used to!) and start a conversation with your followers about recipes and foods they can recommend to you. You may also want to challenge yourself to drink the recommended daily amount of water ( 3.7 litres for men and 2.7 litres for women) for the week and post about your progress, which will also start conversations with your followers.
The Event: National No Smoking Day
What you could do for a Business post: Online shops that retail not just health and sports-related products can do well with this event as you can promote products that provide healthy alternatives to smoking and activities that a smoker can do to help their lungs recover once they’ve kicked the habit.
What you could do for a Personal post: If you used to be a smoker, or know someone that used to be a smoker, make positive posts about the methods you or they used to quit and the healthy effects doing so had on their lives. Keep your tone encouraging, and don’t condemn those who smoke and the habit itself in your posts – keep it positive to prevent yourself from alienating followers and potential customers who haven’t quit yet.
The Event: Comic Relief
What you could do for a Business post: This is a huge event in the UK, so it would be beneficial for your company to get involved if it’s logistically possible. The official website has lots of resources for you to learn about how to get involved and promote your event, which should give you lots of content both in the run-up to the event and on the day too.
What you could do for a Personal post: If you’re not personally running a Comic Relief event, you could search for local events in your area and do your part by attending those, which should give you a decent amount of content. If you don’t have the time to take part in those events, instead you could make posts about what events are on in your area to encourage your followers to attend, which would be a good way of promoting your local community. Don’t forget to take selfies with the traditional red nose and the related merchandise which is usually available for sale before the day with all proceeds going towards the cause.
The Event: World Sleep Day
What you could do for a Business post: The purpose of World Sleep Day is to raise awareness of how important sleep is to our health. If your online shop retails anything to do with sleep – as well as the obvious beds, bedding and mattresses – such as herbal remedies and essential oils which aid sleep, sleep masks and so on, then you should get involved with this event. The official website is full of resources that you can refer to when creating posts for World Sleep Day.
What you could do for a Personal post: A quick Google image search for ‘the most amazing beds in the world’ should give you a bit of inspiration for what kind of bed you would have if money was no object. Create posts accordingly, and ask your followers which they would choose as their ideal to get involved with this event.
The Event: St Patrick’s Day (Irish)
What you could do for a Business post: St Patrick’s Day is celebrated in America and the UK, but also in Argentina, Norway, Turkey, Japan, Australia, Croatia, New Zealand, India, the United Arab Emirates, Canada, Russia and Singapore, so if any of your target demographic are located in these countries you need to take part in this event. Obviously, if you retail products that can be related to the event, then you should post photos of your products being used in-situ and run related promotions if you can.
What you could do for a Personal post: If you regularly head to your local Irish bar for St Patrick’s Day, see if you can share any photos from the year before on your social media, and ask your followers for suggestions of where you should celebrate this year. Make posts about what you plan to wear for the evening and encourage your followers to do the same.
The Event: English Tourism Week
What you could do for a Business post: If the purpose of your online shops allows for it, you can visit the official website and submit an event of your own to be listed and attract tourists to your business premises. Alternatively, you could make posts about the tourist hotspots in your area and why they’re so fantastic to visit.
What you could do for a Personal post: If you visit the official website you’ll find a list of different activities and places to visit during English Tourism Week, so you could visit some of these locations and make lots of photos and videos to share online. Alternatively, ask your followers what their favourite place to visit is and start a conversation amongst your fans with yourself about the best places in the UK.
The Event: Spring Equinox (1st Day of Spring)
What you could do for a Business post: If your target market are Pagans, Wiccans or similar who regularly celebrate the Spring Equinox (known also as Ostara) and your products are used to celebrate the event – such as candles, oil burners and incense for example – then you should create in-situ photos of your products that can be incorporated into posts. Alternatively, many different products can be related to spring, such as gardening equipment and furniture, flowers and plants, Easter cards and gifts.
What you could do for a Personal post: For a more personal post, if you yourself celebrate Ostara, you could take photos of your dressed candles or altar at home. Alternatively, you could create videos and photos of yourself painting eggs, planting flowers and preparing for Spring.
The Event: National Skipping Day
What you could do for a Business post: If your online shop sells gym equipment and accessories, specifically skipping ropes, heart monitors and so on, you should get involved with this event. Skipping is an often underrated form of very effective cardio, so product images, Boomerangs, Instagram stories and videos should be used to reflect this.
What you could do for a Personal post: There is a website for Skipping Workshops in schools, so if you have children you could post about how they’ve got involved at school. Alternatively, you could make a video or Boomerang of yourself skipping, or even better, use a longer rope and get friends involved for comedy value. You can really play on nostalgia for this as it’s something that customers of a certain age will have done themselves in school playgrounds for many years.
The Event: World Water Day
What you could do for a Business post: There are lots of resources available on the official website if you wish for your business to support this event. It’s also a good time to post product images and flatlays if you sell products that support this cause, such as water bottles, water filters and so on.
What you could do for a Personal post: There’s plenty of resources and videos online that you could include in your posts to raise awareness of this event amongst your followers, and minimally, you could simply make a post about being thankful for the water supplies we have in our part of the world. If ecology, the environment and charity are important to your target demographic, it’s important that you make posts supporting this event.
The Event: The Great British Spring Clean
Date: 23rd March – 23rd April
What you could do for a Business post: If you visit the official website, you can learn how to join an existing clean-up or host your own. If you have business premises near an area which needs tidying up, see if you can coerce your staff to help you and if you can provide products to help anyone who gets involved. This is a good opportunity to network with your local community and create lots of photos, Boomerangs and Instagram stories, whilst equally raising awareness of such a good cause.
What you could do for a Personal post: You could visit the official website and join in with an existing clean-up, again making lots of posts about the clean-up, the people you’re working alongside and some ‘before-and-after’ shots to take part with this event and increase your followers.
The Event: International Waffle Day
What you could do for a Business post: If your online shop sells kitchen gadgets – such as traditional waffle irons – or the ingredients or toppings for waffles, then you need to post some product images and flatlays for this event. This would also work well if you sell dinnerware – beautiful plates holding waffles in a flatlay will take your post from standard to ‘asparational’ if done well.
What you could do for a Personal post: Sweet or savoury, waffles are enjoyed by pretty much everybody. Check your phone to see if you have eaten any waffles at restaurants in the past to repost the image for the event, and ask your followers about their favourite toppings in Twitter and Facebook Polls or within an Instagram story.
The Event: Mother’s Day
What you could do for a Business post: If you sell cards and gifts for this event, it would be worth making posts about it around a month beforehand and maybe once a week, reminding your followers than Mother’s Day is coming soon and they need to get something organised. Create posts with product images and flatlays, and if possible, create a discount or promotion especially for the event too.
What you could do for a Personal post: On the day, if you’re comfortable sharing with your followers, you could post your favourite image of your mum and how she inspires you, or what you have organised for your own mum to celebrate the day.
The Event: Clocks go forward (British Summer Time Begins)
What you could do for a Business post: Remind your customers that the clocks will go forward today with a well-made visual image. You don’t necessarily need to include any products – especially if they can’t be related to this subject – but if you can then do so. A post like this is useful to remind your customers of something essential.
What you could do for a Personal post: Ask your followers how they intend the extra hour in the morning – whether in bed, at the gym, etc. You could also run a poll on Twitter or Facebook and ask the same question within an Instagram story.
Next month, we’ll be publishing a list of events that are due to trend during April 2019 so you can plan ahead for that month too – be sure to subscribe to our blog so you get a notification of when the next month of our Social Media Calendar is published.