As always, if this is the first post in my series of social media events that you’ve found, it’s not too late to join in! Every month, I’ll be listing the events due to trend on social media the following month to help you plan – and in some cases automate – your social media content to best promote your online shop by getting involved. If you’re not sure how to distinguish a flatlay from a Boomerang or how to automate your content, this post will bring you up to speed.
Equally if you have an Instagram account for your online shop, this post is worth a read if you still need to generate ‘lifestyle’ or styled product images – with the weather being so warm and bright, this is the perfect time of year to take lots of images of your products being worn and used to share on social media for the rest of the year when the weather’s colder and outdoor shots are a little more uncomfortable to create.
Now that summer is in full swing, August is officially Festivals Month, where up and down the country folk are donning their wellies and preparing to trudge through the mud to the main stages. If there’s a festival going on near you this month, it would be worth researching how you can take part in some way to create content for your brand’s social media; whether that be booking a stall at the event, serving customers and staff due to go to it or even volunteering to help with the clean-up job afterwards if you can spare the time – it all helps to promote your online shop on social media.
The Event: Yorkshire Day
Date: 1st August
What you could do for a Business Post: Throughout this day, there are lots of events happening across Yorkshire to celebrate the county. If you live within Yorkshire and are either holding an event to celebrate or attending one, you’ve got plenty of opportunities to create content there. Alternatively, if you sell anything which can be related to Yorkshire, make sure these products are promoted and ideally discounted in the approach to the event.
What you could do for a Personal Post: If you can’t relate any of your products to Yorkshire Day but you still want to take part, this website lists some of the biggest events which are celebrating the day.
The Event: Wilderness Festival (Oxfordshire)
Date: 1st-4th August
What you could do for a Business Post: A festival which hosts not only music but camping, arts and wellness activities too, the Wilderness Festival is family friendly with an emphasis on the great outdoors. If your products can be applied to these interests, then consider creating promotions and posting up product images for those who will be attending the festival this year.
What you could do for a Personal Post: If you’re going to the Festival this year, by all means, generate some content for yourself in the form of videos, photos and Boomerangs to share of the weekend. Alternatively, start a conversation with your followers about who’s going and what they’re most looking forward to.
The Event: Boomtown Fair (Winchester)
Date: 7th-11th August
What you could do for a Business Post: For four days, Boomtown Fair brings a temporary city to Winchester featuring countless acts, stalls and activities. If you’re located near Winchester, you’ve missed the trader’s deadline for retail space this year, but if your target market is festival goers, it may be worth attending to see what’s on offer from other small businesses similar to your own. Otherwise, make sure that any of your product lines which are festival-related are promoted in the run-up and during this event with the relevant hashtags.
What you could do for a Personal Post: If you’re lucky enough to go to Boomtown Fair, generate a ton of content for your social media, and don’t forget to try and include your company branding somewhere if you can! If you’re too far away or didn’t get a ticket, start a conversation with your followers about their ‘Festival Wishlist’ – what events they’ve been to so far and which they still wish to attend, which when done properly will allow you to tag several festivals in a single post and increase its visibility.
The Event: Boardmasters festival (Newquay)
Date: 7th-11th August
What you could do for a Business Post: There’s a strong line-up at Boardmasters this year, and like the other festivals, there’s a lot of emphasis on sustainability as well as the beautiful location. Again, if you’re going, make lots of content and aim to capture your own branding in as many photos and videos as possible. As well as the music, professional surfers will be competing on the beach which is free to watch and very popular. With that in mind, if your online shop sells surfing equipment as well as festival related products, you need to get these promoted regularly in the run-up and during the event itself.
What you could do for a Personal Post: Alongside the surfing competitions, at Boardmasters, you can also learn to surf at classes facilitated by professionals. If you’re attending, it’s a great chance to learn and new skill and create some content at the same time, especially if you have a willing friend to help you capture your foray into surfing. If you’re not attending, you can start a conversation with your followers about surfing (Can any of them surf? Who has tried it and how successful were they?) and advertise the event via the hashtag on your own feeds.
The Event: International Cat Day
Date: 8th August
What you could do for a Business Post: Created in 2002, International Cat Day is a day where we celebrate our much-beloved pets – even though many of them regard us with cold indifference! If your online shop sells cat food, accessories, beds and so on, you need to promote this before and during the event, and if you own a cat and have some of your own products at home, create lifestyle content using your own pet.
What you could do for a Personal Post: If your online shop doesn’t sell cat-related products, but you own a cat, there’s nothing wrong with sharing content of your own pet. Alternatively, if you don’t own a cat, you could promote a local cat shelter in a post to your followers – the shelter would be glad of the exposure and online, everyone loves a good cat photo – and if it’s one they could potentially own, all’s the better.
The Event: National Allotments Week
Date: 12th-18th August
What you could do for a Business Post: Celebrated since 2002, the theme of this year’s event is ‘shared harvest’ where the emphasis is sharing your food and crops with your neighbours and worthy causes such as food banks. If your online shop sells anything related to gardening, such as tools, pots, seeds and so on, you need to promote these items.
What you could do for a Personal Post: If you own an allotment or garden, what do you grow and what will you be sharing as part of the event this year? Make content about this and start a conversation with your followers.
The Event: National Prosecco Day
Date: 13th August
What you could do for a Business Post: Today is the day we can all celebrate the invention of the Italian sparkling wine with friends and loved ones – but it’s on a Tuesday, so don’t have too much! If your online shop sells prosecco, glasses and flutes and other related product lines, you need to get these promoted both before and in the run-up to the event.
What you could do for a Personal Post: If your online shop does not sell anything prosecco related, a simply Boomerang of yourself and a glass of bubbly is enough to wish your followers a Happy Prosecco Day and start a conversation with them.
The Event: International Left-Handers Awareness Day
Date: 13th August
What you could do for a Business Post: If your online shop sells something specifically for left-handed people, or even better, something for that that are ambidextrous, you need to get these items promoted before the day and on the event itself, ideally with a discount.
What you could do for a Personal Post: Whether you’re left or right-handed, there are lots of facts online about the difference between the two and how being left-handed seems to have lots of benefits! You could create some text images and posts with facts about left-handed people and post these on your feeds throughout the day.
The Event: Green Man festival (Brecon Beacons)
Date: 15th-18th August
What you could do for a Business Post: This festival gets bigger every year and 2019’s offering is no exception; from music, art and science, to comedy, lectures and even hugging chickens (yes, really), Green Man is a fantastic place to take the family for the whole three day experience. If you are attending, obviously make lots of content with your branding within it, but it would also be worth seeing what the options are for small businesses to bring stalls to see if this is something you might want to do in the future.
What you could do for a Personal Post: If you’re going to Green Man, have a good time and generate lots of content, but if you’re not, you could always post about what you’d go and see if you were going, and start a conversation with your followers about who is going and who they’re most geared up to see.
The Event: World Photo Day
Date: 19th August
What you could do for a Business Post: There is a Facebook Group for this event which you may want to take a look at for some inspiration. If your online shop sells anything related to photography, cameras, accessories and film – or you off people a customisation service using their photos, this is definitely worth getting involved with on both before and during the event with the relevant hashtags.
What you could do for a Personal Post: Share your favourite photograph (that you’ve taken yourself) with your followers to get involved with this event and encourage your followers to do the same.
The Event: World Plant Milk Day
Date: 22nd August
What you could do for a Business Post: The aim of this event is to promote milk made from anything apart from animal produce. If you sell nut milk or plant milk on your online shop, run a discount if you can and offer potential new customers the chance to sample something different.
What you could do for a Personal Post: If you drink plant-based milk already, why not share recipes with your followers for things they can create with it? Milkshakes, morning oats and similar are fantastic ideas and when used with the relevant hashtags, you’re creating some very shareable content so make sure your branding’s in there somewhere if possible.
The Event: Creamfields festival (Daresbury)
Date: 22nd-25th August
What you could do for a Business Post: Beginning at the start of the bank holiday weekend, Creamfields in Cheshire a huge festival and this year features the likes of Carl Cox, DeadMau5, Calvin Harris and Fatboy Slim. As it’s a purely music-based festival, if your online shop sells music and especially that of some of the artists featured, make sure this is promoted in your posts about the event.
What you could do for a Personal Post: If you’re attending Creamfields, create lots of content and include your branding where possible. However, if you’re not attending, you can still take part by starting conversations with your followers about who is going, who they’re most excited to see and what they’re taking as their ‘festival survival kit’.
The Event: Reading Festival
Date: 23rd-25th August
What you could do for a Business Post: The second to last festival of the summer is Reading Festival, which this year features the Foo Fighters, Bastille, Chvrches, The 1975 and Twenty One Pilots to name but a few. Again, if your online shop sells music or merchandise related to these bands, get it promoted alongside any essential festival products you have to offer too.
What you could do for a Personal Post: If you’re not attending this festival, you could take part in the hashtag for it with a photo of yourself at a previous festival and ask your followers what was their favourite festival ever. Encourage them to post photos back to you and find out who’s going to Reading Festival this year too.
The Event: South West Four festival (London)
Date: 24th-25th August
What you could do for a Business Post: Also known as #SW4, this festival takes place on the bank holiday weekend on Clapham Common. This is a purely music-based festival with a strong musical line up, so it might be worth doing your research on the official website to see if any of your products – if you sell music – can be related. If not, but you do items that festival goers need, such as tents, water bottles and headdresses, get these products promoted both before and during the event using the relevant hashtags.
What you could do for a Personal Post: If you’re lucky enough to be able to go, make lots of content with your branding in there throughout the weekend. If you’re not going to this event, talk to your followers about it – who is going and who are they most excited to see?
The Event: Summer Bank Holiday
Date: 26th August
What you could do for a Business Post: It’s the last bank holiday in the UK before Christmas so many of us will be taking advantage of this cheeky day off from work! If your online shop sells anything that can be related to what people will be doing with their day off – going to the beach, gardening, days out, etc, get these product lines promoted as early as possible before the day, ideally with a discount too to encourage sales.
What you could do for a Personal Post: What are you planning to do on your bank holiday? If you’re planning a day out, you can generate content – ideally including your own branding – then, and if you’re doing something at home such as a DIY project or a spot of gardening, make before-and-after images to share with your followers.
Next month, we’ll be publishing a list of events that are due to run during August 2019 so you can plan ahead for that month too – be sure to subscribe to our blog so you get a notification of when the next month of our Social Media Calendar is published.