As always, if this is the first post in my series of social media events that you’ve found, it’s not too late to join in! Every month, I’ll be listing the events due to trend on social media the following month to help you plan – and in some cases automate – your social media content to best promote your online shop by getting involved. If you’re not sure how to distinguish a flatlay from a Boomerang or how to automate your content, this post will bring you up to speed.
Equally, if you have an Instagram account for your online shop, this post is worth a read if you still need to generate ‘lifestyle’ or styled product images – with the weather being so warm and bright, this is the perfect time of year to take lots of images of your products being worn or used to share on social media for the rest of the year when the weather’s colder and outdoor shots are a little more uncomfortable to create.
In previous years, in a world without lockdown August was always known as the month of festivals, but unfortunately due to social distancing and the current climate, all festivals have been cancelled. That said, there are still many events to take part in throughout this month, and with a generous amount of sunshine, you’ve got the ideal backdrop to take photos and make videos of your products that can be used on social media all year round.
The Event: Yorkshire Day
Date: 1st August
What you could do for a Business Post: Throughout this day, there are lots of events happening across Yorkshire to celebrate the county. If you live within Yorkshire and are either holding an event to celebrate or attending one, you’ve got plenty of opportunities to create content there. Alternatively, if you sell anything which can be related to Yorkshire, make sure these products are promoted and ideally discounted in the approach to the event.
What you could do for a Personal Post: If you can’t relate any of your products to Yorkshire Day but you still want to take part, this website lists some of the biggest events which are celebrating the day.
The Event: Watermelon Day
Date: 3rd August
What you could do for a Business Post: Seen year-round in many countries yet only in British supermarkets over the summer, this event is all about celebrating the staple to picnics everywhere, the watermelon. If your online shop sells crockery, then you slice up some melon and use it in some styled images on Instagram – especially if you have Instagram Shopping set up on your Instagram account. Alternatively, if you have any products with a melon motif or design, tag those images onto the hashtag as well.
What you could do for a Personal Post: Make a video, Boomerang or album of pictures showing your followers how you serve watermelon; from watermelon balls to watermelon infused with vodka (as always, drink responsibly), this can help start conversations amongst your followers as you share recipes.
The Event: International Cat Day
Date: 8th August
What you could do for a Business Post: Created in 2002, International Cat Day is a day where we celebrate our much-beloved pets – even though many of them regard us with cold indifference! If your online shop sells cat food, accessories, beds and so on, you need to promote this before and during the event, and if you own a cat and have some of your own products at home, create lifestyle content using your own pet.
What you could do for a Personal Post: If your online shop doesn’t sell cat-related products, but you own a cat, there’s nothing wrong with sharing content of your own pet. Alternatively, if you don’t own a cat, you could promote a local cat shelter in a post to your followers – the shelter would be glad of the exposure and everyone loves a good cat photo – and if it’s one they could potentially own, all’s the better.
The Event: National Allotments Week
Date: 10th-16th August
What you could do for a Business Post: Celebrated since 2002, the theme of this year’s event is ‘growing food for health and well-being’. Because of the current climate, the main event has been interrupted this year, but if you click on their website, you’ll see that The National Allotment Society is running a competition with cash prizes to be won. If your online shop sells anything related to gardening, such as tools, pots, seeds and so on, you need to promote these items.
What you could do for a Personal Post: If you own an allotment or garden, what do you grow and what will you be sharing as part of the event this year? Make content about this and start a conversation with your followers.
The Event: Elephant Day
Date: 12th August
What you could do for a Business Post: Founded in 2012, this event was launched to raise awareness of Asian and African elephants. If your online shop carries any products with an elephant motif, be sure to promote these and make a donation to the cause in the name of your shop too, especially if your brand is concerned with environmental issues and your customers are too.
What you could do for a Personal Post: The official website is full of lots of useful resources, including 10 Days For Elephants where you will be sent 10 easy actions you can take to support the event in the run-up to the day itself. Sign up, and take photos and videos of you doing the relevant activities and encourage your followers to do so as well.
The Event: National Prosecco Day
Date: 13th August
What you could do for a Business Post: Today is the day we can all celebrate the invention of the Italian sparkling wine with friends and loved ones – but it’s on a Tuesday, so don’t have too much! If your online shop sells prosecco, glasses, flutes and other related product lines, you need to get these promoted both before and in the run-up to the event.
What you could do for a Personal Post: If your online shop does not sell anything prosecco related, a simply Boomerang of yourself and a glass of bubbly is enough to wish your followers a Happy Prosecco Day and start a conversation with them.
The Event: International Left-Handers Awareness Day
Date: 13th August
What you could do for a Business Post: If your online shop sells something specifically for left-handed people, or even better, something for those that are ambidextrous, you need to get these items promoted before the day and on the event itself, ideally with a discount.
What you could do for a Personal Post: Whether you’re left or right-handed, there are lots of facts online about the difference between the two and how being left-handed seems to have lots of benefits! You could create some text images and posts with facts about left-handed people and post these on your feeds throughout the day.
The Event: Rollercoaster Day
Date: 16th August
What you could do for a Business Post: Many theme parks opened up for business during June, so August should give people plenty of choices for a socially distanced day out on the rollercoasters. With this in mind, if your online shop sells products that would be used by families on a day out in the current climate, such as masks, gloves, small bottles of sanitising gel, plastic ponchos, lunch boxes, water bottles and so on, get these products promoted in the days before the event to encourage sales from customers who are planning to go to theme parks on the day.
What you could do for a Personal Post: What’s the best rollercoaster you’ve ever been on? Do you love them or hate them? Is there a rollercoaster you’ve not been on yet but want to try? Ask your followers and if you have any souvenir photos from a specific ride, be sure to share these on social media.
The Event: World Photo Day
Date: 19th August
What you could do for a Business Post: There is a Facebook Group for this event which you may want to take a look at for some inspiration. If your online shop sells anything related to photography, cameras, accessories and film – or you off people a customisation service using their photos, this is definitely worth getting involved with on both before and during the event with the relevant hashtags.
What you could do for a Personal Post: Share your favourite photograph (that you’ve taken yourself) with your followers to get involved with this event and encourage your followers to do the same.
The Event: World Plant Milk Day
Date: 22nd August
What you could do for a Business Post: The aim of this event is to promote milk made from anything apart from animal produce. If you sell nut milk or plant milk on your online shop, run a discount if you can and offer potential new customers the chance to sample something different.
What you could do for a Personal Post: If you drink plant-based milk already, why not share recipes with your followers for things they can create with it? Milkshakes, morning oats and similar are fantastic ideas and when used with the relevant hashtags, you’re creating some very shareable content so make sure your branding’s in there somewhere if possible.
The Event: Summer Bank Holiday
Date: 31st August
What you could do for a Business Post: It’s the last bank holiday in the UK before Christmas so many of us will be taking advantage of this cheeky day off from work! If your online shop sells anything that can be related to what people will be doing with their day off – going to the beach, gardening, days out, etc, get these product lines promoted as early as possible before the day, ideally with a discount too to encourage sales.
What you could do for a Personal Post: What are you planning to do on your bank holiday? If you’re planning a day out, you can generate content – ideally including your own branding – then, and if you’re doing something at home – such as a DIY project or a spot of gardening – make before-and-after images to share with your followers.
Next month, we’ll be publishing a list of events that are due to run during September 2020 so you can plan ahead for that month too – be sure to subscribe to our blog so you get a notification of when the next month of our Social Media Calendar is published.