Now that the British summer is well and truly upon us there are a lot more events on offer, but of course, the current climate and social distancing regulations will play a strong part in what you can and can’t do in terms of generating content. Online events are a great way to generate lots of photos, videos and Boomerangs to use in your social media, and make a nice, eye-catching change from standard text posts, even if you can’t physically attend an event and stand within a crowd of people.
If you’ve just joined our series of blog posts listing the social media events expected to trend throughout the year, then it’s definitely worth reading this post beforehand which explains terminology, the kind of content you should be creating in terms of videos, flatlays and still images and how you can automate it entirely, freeing up more of your daily time to concentrate on running your business.
We also recommend that you set up Instagram Shopping on the Instagram account you’ve set up to promote your shop. This isn’t something you need to set up with your ecommerce provider, but rather something that you set up on social media entirely. You will need to have a Facebook Page for your online shop which has a Shop tab and your products added to it before you begin, as Instagram refers to this product catalogue when it allows you to tag your products in posts. If you’ve not yet set up a Facebook Page, this Guide should help you.
The Event: World Milk Day
Date: 1st June
What you could do for a Business Post: World Milk Day was established by the Food & Agriculture Organisation of the United Nations to raise awareness of milk as a global food. The website for the event is very useful and provides lots of background and resources to help you create your content for taking part in this online event. There’s also an official Twitter account too. In terms of promoting your online shop, if you retail anything to do with milk other than milk itself, such as baby cups, glasses and anything with a cow or dairy motif, you could mock-up some ‘in-use’ product images and add the relevant hashtags. However, you could also take a different slant on this event too, by promoting the alternatives to dairy milk which is also really beneficial, so if your online shop sells soya or nut milks, this would also be a fantastic event to get behind.
What you could do for a Personal Post: Boomerangs or videos of you making milkshakes (whether with dairy or alternative milks) would do well here, especially if your finished product looks as good as it tastes. Encourage your followers to do the same and compare milkshake recipes.
The Event: Child Safety Week
Date: 3rd – 9th June
What you could do for a Business Post: Child Safety Week is an event which aims to raise awareness of accidents involving children and how they can be prevented. There is a Twitter Profile, Facebook Page and YouTube Channel for this event, so you can tag them in your own applicable posts and look through their feeds for inspiration regarding the kind of content you should be publishing. For promoting your online shop, if you sell any products concerned with child safety, such as child-proof containers, safety scissors, socket covers, safety gates and so on, then running a promotion on these items for the entire week with lots of strong ‘in-use’ product images will do well for this particular event.
What you could do for a Personal Post: If you can – and ideally you have the photographs to illustrate your story – tell your followers a story about something dangerous you accidentally did as a child (went sledging on a dinner tray/made precariously placed tree swings/etc) or a dangerous toy you once had (any chemistry set prior to 1975/Bakelite toy oven/etc). This is a light-hearted, nostalgic take on child safety, and encourages your followers to share their stories and raise awareness of the event.
The Event: World Environment Day
Date: 5th June
What you could do for a Business Post: This year, the theme of World Environment Day is ‘how all things are connected in the web of life’. The official website is encouraging the use of #worldenvironmentday and #fornature, so if the products that you sell on your shop are environmentally friendly and created in sustainable ways, then you need to create some content explaining this to take part in the event.
What you could do for a Personal Post: What do you do personally to save the environment? It can be as simple as recycling your household waste or volunteering to pick litter in your community. Whatever you do, detail this in photos and Boomerangs to encourage conversations with your followers about what they do to help the environment.
The Event: The Big Lunch
Date: 6th – 7th June
What you could do for a Business Post: The Big Lunch is an event by the Eden Project, that encourages folk to come out and eat lunch together. According to their website, 1 in 5 people in the UK have never spoken to their neighbours, and The Big Lunch aims to change that. Of course, there are lots of resources on their website, plus a dedicated Twitter Profile, Instagram and Facebook Page which you can follow and tag in your own content. In terms of promoting your own online shop, you could promote products such as crockery, cutlery and barbeque accessories with a discount code related to The Big Lunch.
What you could do for a Personal Post: Have a look at The Big Lunch website and open up a conversation with your followers to see what they’re doing on the day – even if it’s just them and their own household. Ultimately, although the event is about getting to know your neighbours, talking to your followers about the food being served at the event is always a good way to get conversations started.
The Event: Bike Week
Date: 6th – 14th June
What you could do for a Business Post: This year, Bike Week organisers are challenging folk to take part with the hashtag #7daysofcycling. The website lists virtual events being held online with prizes to be won! If your online shop sells bicycles for both children and adults and bike accessories, it’d be a good idea to create some content for this event and promote it during the entire week.
What you could do for a Personal Post: Take part in the #7daysofcycling hashtag and cycle every day for a week, which should provide you with lots of content for social media. Ask your followers if they can recommend any equipment, local routes and tips to you.
The Event: World Gin Day
Date: 13th June
What you could do for a Business Post: The official website lists lots of information about the event, including virtual gin tours and tasting sessions. If your online shop sells any glasses, tumblers and gin related accessories, as well as gin itself, then you need to provide some content to get involved with this event. It would also be a good time to offer a discount or a promotion on these products too.
What you could do for a Personal Post: If you’re a gin drinker, mix a gin to make some fantastic images and ask your followers what their favourite gin mix is; ginger? Elderflower? Mint?
The Event: Cupcake Day (Alzheimer’s Day)
Date: 13th June
What you could do for a Business Post: The purpose of Cupcake Day is to bake your own cupcakes to sell whilst raising money and awareness for The Alzheimer’s Society. Despite the lockdown, The Alzheimer’s Society is still encouraging people to take part online, with lots of ideas listed on their website. If your own online shop sells baking products, crockery and similar, visit the website to sign up and take part, and bake your cupcakes using your own product lines to create some in-use product images which can be used in social media posts.
What you could do for a Personal Post: Get involved with this event by signing up and baking your own cupcakes if you can, but if you can’t do your research and look for other Cupcake Day events that are being held online in your area. Help to advertise these on your own social media profiles.
The Event: World Blood Donor Day
Date: 14th June
What you could do for a Business Post: Facilitated by the World Health Organisation, World Blood Donor Day was created to raise awareness about the importance of blood donations. As products centred around blood donations are few and far between, as a business, share a link to the NHS website where folk can sign up to become a blood donor, and if there are any blood donation events in your area on the day, be sure to advertise these to your followers too.
What you could do for a Personal Post: If you’re not a blood donor already, sign up to be one and encourage your followers to do the same. If you are already a blood donor, let your followers know – with pictures if possible – how easy it is to give blood and the generous choice of biscuits you get to choose from afterwards.
The Event: Beer Day Britain
Date: 15th June
What you could do for a Business Post: Using the hashtag #beerforbritain, this event’s purpose is simply to appreciate beer. The official website has a range of resources on offer too. If your online shop sells beer-making equipment, ingredients and traditional beer glasses, then this is the event for you! Be sure to create a promotion for this event with product images to tempt your followers into making a beer-related purchase or two.
What you could do for a Personal Post: If you drink beer, then take a selfie drinking your favourite pint to share with your followers. If not, then followers recommend a pint for you, which you can then drink and record the results in video/photo/Boomerang. Did you like it? Hate it? What would you recommend?
The Event: Father’s Day
Date: 21st June
What you could do for a Business Post: If you sell Father’s Day greetings cards and gifts, then this is obviously the event for you, and you need to remind your followers around three weeks beforehand that Father’s Day is coming soon, ideally with a specially made promotion or discount.
What you could do for a Personal Post: Be brave and share a photo of yourself and your dad if you have one handy. If you don’t have a dad – for whatever reason – then use a photo of the person who was your father figure as a child, and encourage your followers to do the same so you can start conversations about how much this person means to you.
The Event: National Picnic Week
Date: 22nd – 28th June
What you could do for a Business Post: The official website is full of useful resources for this event, so if your online shop sells anything related to picnicking, such as baskets, blankets, plastic kitchenware and camping equipment, this would be a good time to promote it with this event.
What you could do for a Personal Post: Ideally you should go for a picnic yourself and take lots of photos whilst you’re out to share with your followers. You could make stories about your own picnic essentials and ask your followers to make suggestions as to what they recommend you eat or take with you.
The Event: Bring Your Dog To Work Day
Date: 26th June
What you could do for a Business Post: Facilitated by the All Dogs Matter charity, Bring Your Dog To Work Day aims to raise money to help dogs in need, as well as making the workplace a little more fun for the day. If your online shop sells dog toys, treats, accessories and clothing, then this is the event for you! Encourage your followers to make sure their pooches are well dressed for their upcoming appearances.
What you could do for a Personal Post: Let your pooch sit beside you whilst you work from home today to generate photos, videos and Boomerangs, and if you don’t have a dog of your own, ask your followers who have their dog next to them for the day to share photos of the beloved four-legged friends with you.
Next month, we’ll be publishing a list of events that are due to run during July 2020 so you can plan ahead for that month too – be sure to subscribe to our blog so you get a notification of when the next month of our Social Media Calendar is published.