Raising the bar with Lifting Legion


A passion for health and fitness from a young age, Muzzy identified a gap in the fitness clothing industry and decided to start his own business providing high-quality sportswear with his childhood best friend. These two friends live on opposite sides of the world and are proof that no borders exist when it comes to encouraging people to smash their health and fitness goals. Read their story below.

Introduce yourself and your business, what was your motivation behind starting the business and what do you sell?

I’m Muzzy from Lifting Legion. My best friend and I since we were young started Lifting Legion as we are both passionate about weight lifting and have a desire for good quality sportswear which we think is lacking from lifting currently. We have started with a small catalogue of just two products but are in the process of adding to this. It’s been a slow process as we are passionate about ensuring the products are perfected before stocking.


lifting legion product

You’re quite new to selling online, how long did it take you to get set up and how did you promote your new business?

It took us about a week to get the website set up as EKM’s features are very user friendly and it takes little time to find your way around. We’ve been using social media predominantly and have excellent people involved in producing our social content.

Was the Coronavirus an influencing factor for getting your business online? If so how has being online treated you?

We were always going to start out online so it didn’t impact us in that way, it did lead to us having concerns around timing though as the gyms were shut for a long period, obviously for good reason, but the timing was a little tough for us.

Tell us more about your products

Our main focus has been comfort and quality throughout the manufacturing phase and we have had rave reviews from so many of our customers who have said the quality really shines through as soon as you feel the products. We are also so happy with how they have turned out in terms of the appearance and the new additions to the line coming shortly look absolutely great too, we’re really excited for them to land!


lifting legion product 2

How did you earn your first sale and how did it feel?

The first sale came off the back of our website launch video, it was very rewarding as this has been a long time in the making, it was a real milestone for us.


lifting legion logo

Did you have any experience in selling online before starting your business?

We are both relatively new to business, so having a site like EKM available really did help us find our feet.

What’s the biggest challenge you’ve faced since starting your business?

We both currently live at opposite sides of the world, Jack is currently in Australia, and I think he’s found it tough not being able to be as hands-on during the launch. Other than that we’ve loved every minute, there’s definitely steep learning curves but it’s all part of the journey!

What do you love most about running your own business?

It’s just so great to have something we’re so passionate about that we’ve come up with and turned into a reality.

What are your plans for the future?

At the moment we’re looking to expand the catalogue for clothing but in the future, we would love to build a strong community of Legioners focused on motivating one another to achieve each other’s goals.

When you were looking for an ecommerce provider, what were you looking for and why?

We played about with a few before settling on EKM, we actually heard of EKM through our payment provider. They recommended EKM and when we read about the features it wasn’t a long discussion to settle on using EKM. We particularly liked the fact we could have our own domain name, which not all offer and also the ease of production. The pricing was also very reasonable, particularly for a new start-up business.

If you’d like to learn more about setting up your own online shop, read on for more insights into running your own online business here.

Posted by
Rachel Smith

A professional marketer with a degree in BSc Marketing and Public Relations, with over five years experience in the finance, energy and ecommerce industry. Loves all animals and can be found scrolling through Rightmove in search of my dream house.