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Why you should be getting ready for Black Friday now

Black Friday may not have crossed your mind yet as it’s only just turned October, however, before you know it, Black Friday will be right around the corner and you don’t want to be left getting all your Black Friday sales, promotions and marketing ready with only a few days to go.

It’s important that no matter how busy you are now, set aside the time to get ready for your Black Friday sales as you definitely won’t have the time later down the line. Doing some of the preparation work now can help you avoid a mad rush and working longer hours and reduce stress levels, letting you focus on selling and fulfilling orders. Even though it’s over a month away there are a few things you can pre-plan to help you out throughout Black Friday week.

Why not download our Black Friday Guide for Small Businesses with a whole range of images you can customise and use on your own social media channels.

Write and schedule your social media

One thing you can easily tick off your to-do list is drafting and scheduling all your social media for the weeks leading up to and including Black Friday weekend and don’t forget Cyber Monday.

The kind of posts you’ll want to include in your mix are teaser posts, any pre-promotion or marketing pieces such as your blog on what’s included in your Black Friday sale, encouraging people to sign up to your newsletter for early access or a free gift and more. You want to make sure you have a good mix of promotional material, your usual social posts and user-generated content from your customers.

Ensure that there is a steady stream of posts being published across all your social media channels to help drive engagement from your followers and keep your business in their mind in the run-up to Black Friday.

You may also want to consider running ads promoting your Black Friday sale in the coming weeks using Google Shopping or Facebook retargeting to help push those sales over the line.

Website visitors who are retargeted with display ads are 70% more likely to convert

Draft and set up your email campaigns

You can also schedule your email campaigns ahead of time, which will save you a lot of stress and time as the day approaches. If you’re able to encourage people to sign up for your newsletter you’ll want to make sure that you’re sending it out on a regular basis, perhaps every two weeks or so to keep your audience interested in any announcements or news.

Apart from your newsletter, you may want to consider sending a teaser email or two in the run-up to Black Friday with exclusive offers, discounts or gifts to really hype up your sale. Apart from your email marketing campaigns, you’ll also need to ensure that other system emails are working as they should, such as confirmation emails, abandoned cart emails and your review emails if you have them set up.

If you don’t have any of these emails set up on your online shop we recommend getting them set up ASAP.

Create your promotional banners and images

No Black Friday sale is complete without promotional images and banners to promote your Black Friday and Cyber Monday sales. You can easily create the images yourself using tools such as Adobe products or online products such as Canva but if you don’t feel up to designing your own images, you can hire a freelance graphic designer to create them for you, providing you have the budget.

Why not download our Black Friday Guide for Small Businesses with a whole range of images you can customise and use on your own social media channels.

Again, you’ll want to have a banner promoting your sale on your online shop’s homepage, perhaps linking to all the products included in your sale. Also have any images created for your social media channels too, from cover images to promotional images to accompany your posts.

If you have a brick and mortar shop that is still open, perhaps get some posters designed to showcase in your shop window, or include a small flyer with each purchase encouraging customers to shop with you online and offer them a small discount for the Black Friday sale.

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.
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