Social media is an integral part of every businesses marketing strategy if they want to remain competitive. However, it’s a common misconception that you need be present on all social media platforms in order for… Read more »
In the corporate world, success metrics are known as ‘KPI’s’ (Key Performance Indicators). By setting KPI’s you can see whether you’re on track to achieve your goal and if not, what needs to change to… Read more »
Instagram have all the qualities of a niche, almost ‘cult’ following whilst still being a mainstream app. It’s audience skews slightly younger than Facebook and Twitter which makes it attractive to businesses selling directly to… Read more »
[quote] How to create a Facebook Page for your business How to create a Twitter Page for your business How to create an Instagram account for your business What type of content you should be… Read more »
First and foremost, contrary to popular belief (and indeed the movie that was made about it), Facebook is no longer a ‘social network’. Facebook is a ‘content sharing platform’ and nothing else. As a merchant,… Read more »
Instagram is the most visual social platform on the market and is arguably the most valuable asset you’ll have in your tool kit for B2C marketing. If you’ve already got an Instagram account, skip on… Read more »
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