Could a Custom Web Design Be a Game-Changer For Your Online Business?

Web Design Banner: Multiple mobile phones showing custom web designs for EKM online shops with words 'Custom Web Design' overlaying

Debating whether or not your business will benefit from investing in a custom web design can be difficult.

What you must consider is this:

75% of a website’s credibility is influenced by its design alone! 

This means that customers judge the trustworthiness of your business based on how your website looks and functions. It’s not just about having a functional site; it’s about creating a visually appealing and user-friendly experience for each customer.

So, if you have the time, skills and the know-how to build a website that will ooze brilliance and credibility, then by all means, do your thing and work that magic!

However, at times, making changes to your web design can be a complex and lengthy task. If you don’t have the desire, or simply cannot dedicate the time to amending your site, then having an expert work on it might be the solution for you.

The Importance of a Well-Designed Website:

Firstly, let’s consider just how important a well-designed website is for your business.

It’s said that you have approximately 0.5 seconds to capture your audiences attention when they land on your website. Therefore not only must you consider the significant effects your web design has on your business, but you also have to consider the very small window you have for first impressions.

A well-designed website can offer a range of advantages:

  • Increased Credibility: A professional website design builds trust and confidence among your potential customers, leading to more conversions.
  • Enhanced User Experience: A user-friendly website makes it easier for customers to navigate, leading to higher engagement and return visits.
  • Higher Search Engine Rankings: Search engines favour well-designed websites that offer a positive user experience, potentially leading to higher organic traffic.
  • Mobile Audience Capture: With more people using mobile devices to shop, a responsive design ensures you don’t miss out on valuable mobile traffic.
  • Brand Consistency: A cohesive website design reflects your brand’s identity and helps create a memorable brand experience for visitors.

Your web design alone could be the deciding factor on whether or not a visitor becomes a loyal customer. It’s never been more crucial to get it right.

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Why Opt for a Custom Web Design:

Data-Driven Insights:

  • Analytics Implementation: Web designers have expertise in integrating analytics tools like Google Analytics into your website. These tools collect valuable data on user behaviour, including page views, click-through rates, bounce rates, and more.
  • User Behaviour Analysis: Designers can analyse this data to gain insights into how users interact with your website. This can help identify which pages are most popular, where users tend to drop off, and which elements are most effective in driving conversions.
  • Conversion Optimisation: By understanding user behaviour, designers can pinpoint areas where visitors might be abandoning the purchase process or not engaging as expected. This insight enables them to make data-driven design decisions to improve conversion rates.

Focus on Core Business:

  • Time Allocation: Web design and development can be intricate and time-consuming tasks. Learning and managing these processes can divert your attention away from the core aspects of your business, such as product development, marketing, and customer service.
  • Efficiency: A professional designer brings expertise and efficiency to the design process. They can accomplish tasks faster and with a higher level of quality, freeing up your time to focus on tasks that directly contribute to business growth.
  • Delegating Complexity: Web design involves various technical aspects, including coding, responsive design, and cross-browser compatibility. Delegating these complexities to a skilled designer ensures that the website is built and maintained correctly without requiring you to become a web development expert.

Expertise and Trends:

  • Design Principles: Professional web designers are well-versed in design principles such as visual hierarchy, typography, colour theory, and layout. They know how to create visually appealing and user-friendly interfaces that enhance the overall user experience.
  • User-Centred Design: Designers focus on creating designs that prioritise the needs and preferences of your target audience. They consider factors such as user personas, user journeys, and usability to ensure that the website resonates with visitors.
  • Staying Current: Design trends and best practices in web design are constantly evolving. Designers invest time in staying up-to-date with the latest trends, technologies, and design methodologies. This ensures that your website remains fresh, modern, and competitive in the online landscape.
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With our team of design experts, we’ll work closely with you to create a website that not only meets the requirements of a successful online shop but also captures your brand’s essence, resulting in improved sales and an exceptional customer experience. 

Why not see if a custom web design is going to benefit your business and book a free consultation with our Custom Design Team. You can arrange a consultation by booking a call or you can visit our website for more information on the design services that we offer.

Posted by
Phillipa Smith

Digital Marketing Executive