Why You Should Ask for Customer Reviews and What To Do With Them

pink sticky note on yellow background showing great customer experience review

In this article, we delve into the benefits of proactively asking for customer reviews after they’ve made a purchase and what you can be doing with them to benefit your business.

Do not be afraid to ask your customers for reviews. Ask and (hopefully) you shall receive! A great window of opportunity lies immediately after the customer has made a purchase. This is your chance to follow up, check in with them to see how their experience was shopping with you, and what they think of the product.

The benefits of customer reviews for your business

Here’s why prompting customers to give their feedback on your products and services, and how it will help you business:

  • Free Marketing Goldmine: Each review should be considered as free marketing content. Satisfied customers narrate their positive experiences, effectively creating a word-of-mouth marketing channel that spreads far and wide. By encouraging reviews, you are harnessing the power of these personal endorsements to attract new customers.
  • Enhancing SEO: Search engines crave fresh content and user engagement. Customer reviews serve as a continuous stream of user-generated content that not only improves your website’s SEO but also demonstrates to search engines that your business is relevant and actively engaged with its audience.
  • Boosting Business Reputation: Publicly available reviews contribute to your business’s reputation as customers are more likely to trust other customers’ experiences over your own self-promotion.
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Image: Business owner packaging online orders

The importance of public replies to customer reviews

Responding to customer reviews, both positive and constructive, is important when building rapport and credibility. Public responses showcase your attentiveness, turning a one-sided review into a dynamic conversation. 

Here’s how this strategy can elevate your business:

  • Showcase Your Dedication: Responding to reviews conveys your commitment to providing quality experiences. Positive responses thank customers for their support, while responses to concerns demonstrate your willingness to address issues promptly.
  • Customer Loyalty: When customers see that their opinions matter and are valued by the business, they’re more likely to return. Publicly acknowledging their feedback cultivates a sense of belonging and strengthens their connection with your brand.
  • Promote Your Products Effortlessly: Positive reviews are an opportunity for subtle promotion. Craft responses that express gratitude and subtly highlight the benefits of the reviewed product. It’s an effective way to market your offerings without the hard sell.
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Image: Group of people using social media

Turning reviews into marketing materials

Beyond the confines of your website, customer reviews including product reviews, can fuel your marketing efforts:

  • Testimonials Page: Curate the best reviews on a dedicated testimonials page to showcase the consistent satisfaction of your customers.
  • Social Media Amplification: Share glowing reviews on your social media platforms to reach a wider audience and attract potential customers.
  • Email Campaigns: Incorporate positive snippets from reviews into your email campaigns for added credibility and engagement.

Proactively asking for reviews from customers after they’ve made a purchase and responding to them publicly is an underutilised strategy with immense potential. 

With EKM, it is now possible to respond to any review a customer has made after a purchase and display them on the relevant product pages. The Customer Review feature is available for install in the features section.

If have questions about the feature update, our dedicated Customer Support Team is ready to assist. We also have our Support Guide that offers a step-by-step run-through.

To find out all you need to know on running an online shop, visit our Ultimate Guide to Everything Ecommerce or visit own website and learn more about getting started with your UK based online shop!

Posted by
Phillipa Smith

Digital Marketing Executive