Why Ecommerce Business Owners Need to Upgrade to Google Analytics 4

an iphone shows someone searching google for analytics

Are you an ecommerce business owner looking to improve your online performance? If so, it’s time to consider using Google Analytics 4 (GA4) to track your website. In this post, we’ll explain why GA4 is the future of ecommerce tracking, why you need to make the switch, and what benefits you can expect.

What is Google Analytics 4?

Google Analytics 4 is the latest version of Google’s analytics platform, which provides a more comprehensive and granular approach to tracking user behaviour. Unlike the old version, GA4 uses an event-based data model that tracks every user interaction on your website or app. This means you can see more detailed information about how users are interacting with your website and what actions they are taking.

Google Analyics 4 Banner 768x403 1
Image Credit: SEO Setups

Why You Need to Upgrade to Google Analytics 4

On the 1st of July 2023, the old version of Google Analytics (also known as Universal Analytics) will no longer process and measure data. This means if you’re still using the old version, you’ll miss out on valuable data and insights. Upgrading to GA4 will ensure that your analytics continue to run smoothly and that you don’t lose any data.

What Benefits Does Google Analytics 4 Offer Ecommerce Business Owners?

  1. User-centric data: GA4 allows you to track a user’s behaviour across multiple devices and sessions, providing a more complete view of their journey. This means you can see how users are interacting with your website across different devices and platforms, and tailor your marketing efforts accordingly.
  2. Machine learning insights: GA4 uses machine learning to provide insights into user behaviour and help you identify trends and patterns. This means you can make data-driven decisions about your marketing strategies and improve your ROI.
  3. Enhanced measurement capabilities: GA4 offers enhanced measurement capabilities that provide more accurate and comprehensive data about your website’s performance. This includes tracking user engagement, button clicks, page scrolls, and more.
A Screenshot of the Google Analytics 4 user interface
Image Credit: Ahrefs

But what if you’re not currently using any Google Analytics software at all? In that case, you’re missing out on a wealth of valuable data that can help you improve your ecommerce performance. Here are just a few reasons why Google Analytics 4 is beneficial for ecommerce business owners who are not currently using any analytics software:

  1. Understanding your customers: By using GA4 to track your website, you can gain valuable insights into your customers’ behaviour. You can see what pages they are visiting, how long they are staying on your website, and what actions they are taking. This information can help you tailor your website to meet your customers’ needs and improve your conversion rates.
  2. Improving your marketing: GA4 allows you to track the effectiveness of your marketing campaigns. You can see which channels are driving traffic to your website, which campaigns are generating the most conversions, and which keywords are driving the most traffic. This information can help you optimise your marketing efforts and improve your ROI.
  3. Identifying growth opportunities: By tracking your website’s performance with GA4, you can identify areas for improvement and opportunities for growth. You can see which pages are underperforming, which products are most popular, and what your customers are searching for on your website. This information can help you make data-driven decisions about your business and improve your overall performance.
a computer shows an older dashboard of google analytics

In conclusion, if you’re an ecommerce business owner, upgrading to Google Analytics 4 is crucial to stay competitive and staying ahead of the game. GA4 provides you with more granular data on your users, a better understanding of their behaviour, and advanced features like machine learning to help you identify trends and patterns. Plus, with the impending end of Universal Analytics in 2023, it’s better to be ahead of the curve and make the switch now. Don’t miss out on the opportunity to improve your ecommerce tracking and grow your business with the latest analytics platform from Google.

If you are looking for help while switching from Univeral Analytics to Google Analytics 4, please see our support guide.

We also have a support guide available for those who are looking to get started with Google Analytics for the first time.

Posted by
Jessie Caldwell

Florida born and based in Preston, Jessie is a Digital Marketing Exec who loves event planning and social media strategy.