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Google Shopping is an incredibly important tool that should be included in every ecommerce retailer’s arsenal. Brands can bid on products for a relatively low cost per click (CPC) usually ranging from £0.15 - £0.45. When compared with text ads, the cost is likely to be four or five times less in order to achieve a top three position.
It also allows you to sell your products directly on Google in a more desirable format than standard text advertisements. Unlike text ads, shopping ads include rich product information such as an image, title, details and price. It’s no surprise why these ads have a higher conversion rate.
Google shopping has become the most popular ad format for retail advertisers. It now accounts for 82% of all UK retail search ad spend.
As the UKs largest e-commerce platform we have a great team of ecommerce experts that includes a dedicated team of PPC professionals. Our Google shopping management service includes the monitoring, analysing and optimisation of your Google Ads account. We also manage your Merchant Centre account to ensure you have an effective product feed.
Our goal is to help you to increase sales and grow your business. We use a bidding strategy that is based on internal and external factors such as individual product margins, prices and rate of purchase. We take a manual approach to understanding the audience for each of your products rather than an automated method that relies on historical data.
We are also an official Google Premier Partner, which means we are recognised as a trusted business partner by Google.
We provide you with a dedicated account manager as a point of contact, allowing you to discuss our strategy towards your account and updates on its performance.
We take a granular approach to creating your campaign structure, which means that money is used wisely and bids can be made on individual products for the best potential return on investment.
Our main objective is to increase your revenue on the Paid traffic channel. To do this we look to continuously optimise your product listings.
We utilise custom labels to separate products into specific buckets, enabling us to bid based on information to ensure profitability.
We manage the products shown in Google Shopping through your product feed in the Merchant Centre. This helps to ensure all products provide as much information as possible to increase conversion rates.
We use Google Data Studio to provide you with an interactive and visual report that highlights the main metrics relating to your Google Ads account.
With over 17 years experience powering online shops we have an expert understanding of ecommerce.
As the UK’s most popular ecommerce solution we power 1 out of every 5 online shops in the UK.
EKM has more 5 star Trustpilot customer reviews than any ecommerce platform on the planet.
If you want to see if your AdWords account is being optimised to its full potential let our team complete a FREE google ads audit. We will provide feedback on areas of improvement, cover main areas like tracking, account structure. Please provide your details below.